IAS Launches Quality Connect to Improve Transparency Between Advertisers and Publishers

Quality Connect is the name of the latest offering from IAS. Quality Connect is a product that intends to give publishers insight into what advertisers want through campaigns. This will allow them to have better alignment between the buyers and the sellers in the online advertising world. It will enable the publishers to know about the quality considerations, brand suitability considerations, and other campaign objectives that affect the decisions on spending by the advertiser. The idea behind such a solution is to create better transparency between the exchange of information so that the inefficiencies can be reduced.

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The solution takes advantage of the expertise of IAS in media quality, verification, and measurement to allow publishers to recognize areas where they can improve themselves and at the same time build trust among advertisers that they are working in the right environment. This launch shows the growing emphasis being put by the industry on the elements of transparency, accountability, and cooperation as advertisers look to get better results from their marketing activities and publishers strive to derive maximum value from their ad inventory. In a fast-changing digital media landscape where quality standards keep changing, IAS is looking to position Quality Connect as the right tool for the job.

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