Stirista Acquires Alesco Data to Expand Customer Intelligence Capabilities

Stirista has acquired Alesco Data to enhance their identity-based marketing platform and increase their customer intelligence for the benefit of enterprise marketers. This merger is expected to increase Stirista’s capabilities in consumer data, audience intelligence, first-party data augmentation, and analytics, thereby providing companies with deeper insight about customers’ behaviors and developing an effective strategy to acquire more customers. With the combination of Alesco Data’s data and analytics capabilities with the omnichannel marketing platform provided by Stirista, the company seeks to offer a better understanding of high-value customers through digital, email, and media channels.

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Existing Alesco customers will continue to receive uninterrupted service while gaining access to Stirista’s broader suite of marketing technology and activation capabilities as the integration progresses. Alesco’s leadership team will remain in place to support the transition and contribute to the combined company’s data strategy. The acquisition also strengthens Stirista’s position in the customer intelligence market by helping brands maximize the value of their first-party data, improve audience targeting, optimize customer acquisition efforts, and drive more effective, data-driven marketing outcomes in an increasingly privacy-focused digital landscape.

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