Programmatic Advertising: The Ultimate Guide for Marketers Alisha Patil Apr 15, 2024 Keeping pace with the constantly evolving realm of advertising can sometimes seem daunting. One area that has experienced…
Veritone Enhances Advertising and Content Intelligence Suite to Support Future-Proofing of Client… News Desk Apr 12, 2024 Veritone, Inc, a leader in designing human-centered AI solutions, announced feature enhancements to its Advertising and Content…
Marin Software Enhances Its Microsoft Advertising Integration News Desk Apr 10, 2024 Marin Software, a leading omni channel marketing platform, announced upgrades to its integration with Microsoft Advertising. This…
Mirriad Advertising rallies on new partnership with TripleLift News Desk Apr 9, 2024 Mirriad Advertising shot higher on Monday as it announced a strategic agreement with US ad tech company TripleLift, which it said…
CTV Advertising: Everything You Need to Know in 2024 Aparna M A Mar 28, 2024 Have you ever come across advertisements on streaming platforms like Apple TV or Roku? That is a simple example of CTV…
Measured Solves Advertising’s Walled Garden Problem News Desk Mar 28, 2024 Measured, the industry leader in incrementality measurement, is announcing the launch of new technology to solve advertising’s…
Demand Side Platform for Programmatic Advertising: A Beginner’s Guide Aparna M A Mar 13, 2024 The era where marketers relied on physical advertisement options is long gone. People nowadays live in two worlds: online (mostly)…
Utiq and Compliant partnership sets new standard in data compliance throughout the digital… News Desk Mar 5, 2024 Utiq, the European adtech company delivering a telco-powered Authentic Consent Service to enable more responsible digital…
Programmatic Display Advertising- What is It and Why is it Important? Aparna M A Feb 20, 2024 Programmatic display advertising has been a buzzword in the marketing industry for quite some time. To grasp the meaning of the…
A Comprehensive Guide to Get Started with Programmatic Audio Advertising [8 Tips Included] Aparna M A Jan 23, 2024 Programmatic advertising emerged in 1993 as a means of automating the ad-delivery process, originating from a basic banner on…