Clinch Introduces Predict IQ Scores™ to Help Advertisers Validate Creative Effectiveness Pre-Launch

Clinch, the agentic AI platform for omnichannel content orchestration, has announced the launch of a new predictive creative scoring suite within its Flight Control platform, designed to help advertisers evaluate creative performance before campaigns go live. Powered by advanced artificial intelligence, the new Predict IQ Scores™ provide early insight into how effectively creative assets are likely to capture attention and drive sales lift, enabling brands to optimize assets ahead of media activation and reduce wasted spend.

As media costs continue to rise and attention becomes harder to earn, advertisers are under growing pressure to ensure creative quality and relevance before investing heavily in distribution. Predict IQ Scores™ address this challenge by combining predictive performance modeling with actionable diagnostics, helping creative and media teams make more informed decisions earlier in the campaign lifecycle. The first capability introduced in the suite is the Predict IQ Attention Score™, developed in collaboration with creative intelligence company Adverteyes.

“Advertisers today need insight around what will actually capture attention, long before a campaign goes live,” said Oz Etzioni, CEO of Clinch. “By assessing your Predict IQ Score™ in Flight Control, teams can get an immediate read on how their assets are likely to perform, along with guidance on how to improve them. It’s a smarter way to work, optimizing creative before launch to reduce waste and maximize impact with your media spend across every channel from day one.”

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Integrated directly into Clinch’s Flight Control workflow, the Predict IQ Attention Score™ allows advertisers to validate creative effectiveness prior to launch by predicting how well assets will perform across different environments and audience contexts. Advertisers can evaluate creative against specific campaign parameters such as channel, format, device, geography, demographic segments, and time of day—bringing a level of precision typically only available after campaigns are already live.

Beyond scoring, the platform provides targeted diagnostics and prioritized recommendations aligned to campaign objectives, enabling creative teams to refine assets with clear direction. As strategies or creative elements change, assets can be automatically re-scored, ensuring teams remain agile and responsive as campaigns evolve.

“Agentic advertising systems work best when they are powered by human truth and real business outcomes,” said Max Kalehoff, CEO of Adverteyes. “With our sales-validated creative intelligence embedded directly into Clinch’s Flight Control workflow, advertisers and agencies now can see instantly whether an asset is likely to capture real human attention and drive brand growth. Every ad creative should make your media investment work harder, and drive more sales.”

Adverteyes is the first partner contributing intelligence to Clinch’s Predict IQ Scores™ framework. Its AI-powered attention scoring methodology is trained on insights from more than 18 million people worldwide across major digital platforms and is used by leading global brands and agencies including AXA, P&G, Kellanova, Mars, WPP, Publicis, and Nielsen. By pairing sales-validated attention and emotion data with Clinch’s orchestration capabilities, advertisers gain clearer visibility into what resonates with audiences—and why.

With the introduction of Predict IQ Scores™, Clinch continues to expand its agentic AI platform beyond execution, giving advertisers the tools to align creative quality, media investment, and performance outcomes from the very start of the campaign lifecycle.