illumin Partners with Adsquare to Revolutionize Footfall Attribution, Connecting Digital Campaigns to Real-World Impact
illumin Holdings Inc., a leader in digital marketing technology, has announced a powerful new integration with Adsquare’s Measurement solution. This partnership enables advanced footfall attribution, delivering store visit data directly to the illumin platform. By bridging the gap between online advertising and offline outcomes, this collaboration provides marketers with unprecedented insights into how their digital campaigns drive in-store traffic.
This integration represents a significant leap forward in illumin’s mission to simplify the consumer journey. With Adsquare’s privacy-first location intelligence, marketers now gain access to accurate foot traffic data, empowering them to optimize their campaigns with precision and transparency.
Key Benefits for Advertisers:
- Enhanced Campaign Measurement: Track in-store foot traffic with precision to gain deeper insights into consumer behavior.
- Comprehensive Footfall Attribution: Attribute foot traffic data to specific campaigns or stages of the customer journey, all within the illumin platform.
- Robust Performance Insights: Access daily performance insights for agile, data-driven optimizations.
- Unified Reporting: Integrate store visit data seamlessly within illumin’s intuitive platform, providing a complete view of campaign performance across channels.
- Privacy-First Compliance: Fully compliant with global privacy regulations, including GDPR and CCPA, ensuring consumer trust while delivering valuable insights.
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“By integrating Adsquare’s Measurement solution, we’re providing advertisers with a more holistic view of their customer’s journey,” said Rachel Kapcan, Chief Product Officer at illumin. “This collaboration strengthens our ability to deliver actionable insights, empowering marketers to optimize their strategies with confidence and clarity. It’s a pivotal step in connecting digital engagement with tangible in-store results.”
“At Adsquare, we are committed to transforming marketing through privacy-first location intelligence,” said Maria Botelho, VP of Global Partnerships at Adsquare. “This partnership demonstrates how our Measurement solution equips platforms like illumin with precise, actionable footfall insights, enabling marketers to connect online campaigns to real-world visits with unmatched accuracy. Together with illumin, we’re empowering brands to optimize their marketing strategies with confidence and drive impactful results.”
This partnership further solidifies illumin’s position as a transformative force in programmatic advertising. From campaign planning and execution to robust attribution and performance insights, illumin’s platform offers a comprehensive solution for marketers in industries like retail, automotive, and quick-service restaurants (QSR), among others.
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