Ipsos MMA recognized as a “Leader” in Unified Marketing & Commercial Measurement by independent research firm

Ipsos MMA, an Ipsos company and a global leader in helping businesses understand and optimize their paid, proprietary and earned marketing, pricing and promotional strategies, sales force, sponsorships was recognized as a “Leader”in The Forrester Wave Marketing Measurement and Optimization, Q3 2023. MMA works closely and collaboratively with its clients and agency partners to plan, measure, and manage their marketing and advertising investments Evaluate and recalibrate to optimize upper, middle and lower funnel business and financial goals.

Aus The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q3 2023:

• [Ipsos MMA] “comes to market with a ‘white glove’ advisory approach that coordinates data, technology, measurement and optimization.”
• “Reference customers have consistently confirmed the strengths of Ipsos MMA in the areas of measurement methods, scaling measurement programs, training and converting measurement results into actionable business recommendations.”
• “Ipsos MMA’s Activate application is the linchpin of the offering. Here both internal consultants and clients can manage data, create models, design marketing plans for different scenarios and optimize future marketing investments. The platform is functionally comprehensive and offers market-leading user experience (UX), reporting and collaboration.”

“We recognize that Unified Marketing Measurement must align with our clients’ investment goals and reflect increasingly difficult market conditions and evolving advertising dynamics. Executives need to be able to make decisions on a daily, weekly and monthly basis – not just quarterly or semi-annually. At every step of the end-to-end process, we identify and create value based on ‘customer time’ – we identify benefits from data, analytics and demand signals that our customers can recognize and capitalize on. Measurement solutions must be able to acquire, evaluate and recalibrate dynamically,” says Patrick Cummings, CEO of Ipsos MMA. “This requires an ‘always on and connected’ approach and team. There must be an ongoing revolution in supporting our client partners and their agencies with skills that successfully meet their timelines, brand and financial goals. ”

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“Our consistency and deep understanding of our clients’ businesses has resulted in Ipsos MMA being consistently recognized and recognized as a leader in the Unified Marketing Measurement industry. Our clients entrust us with billions of dollars of their marketing and advertising budgets every year. We take this very seriously,” Cummings said. “With accurate and transparent measurement, you can act with confidence as you change and optimize investment scenarios.”

“Ipsos MMA’s ability to materially improve the brand and financial results of our client partners is key to our mutual success and has resulted in unprecedented and record-breaking growth over the past two years,” said Doug Brooks, Head of Customer Care at Ipsos MMA. “Over the past 20 months, Ipsos MMA has won 95% of the tenders we have participated in. During the same period, we were able to retain nearly 100% of our customer base as our customer partners continue to benefit from improved business performance by optimizing and validating their investment decisions. Our relentless focus on fostering understanding, trust, acceptance, and inclusion in a transparent and collaborative manner, along with our ability to scale unified marketing measurement programs globally, has helped our clients understand what we do together to make them more successful do, have assumed,” says Brooks.

“Unified Marketing Measurement has become an important way for marketers to determine the success of their campaigns and to optimize their media/marketing mix and omnichannel strategies. The Ipsos MMA platform prioritizes correct customer attribution by incorporating online and offline data as well as incorporating synergy and halo effects into the modeling approach. It is also able to deliver a holistic measurement schema despite the discontinuities in healthcare data, thereby providing reliable, data-driven insights at a granular level of understanding.”

SOURCE : PRNewswire