Looper Insights Introduces Advanced Content Type & Genre Filtering to Its Merchandising Platform

Looper Insights, a major player in the area of connected TV (CTV) merchandising analytics solutions, is pleased to announce an improved feature of Content Type and Genre Filtering in their Merchandising Module. This allows studios, streamers, and networks to gain a better perspective on the distribution of their content on CTV homescreens, thus making it feasible for competitive analysis and merchandising measurement.

The solution enables consumers to segment the placement data of the marketing of goods through Content Type categories like Apps, Movies, and TV Shows; as well as Sub-Content Types like App Bundles and Content Bundles. This helps consumers focus on the rather different placement positions of different types of content on CTV home screens. The solution enables consumers to employ one or more filters or showcase every possible category side by side in support of highly customizable “apples-to-apples” analysis of both their own marketing placement data as well as competitive data.

This expanded level of insight is particularly valuable in an increasingly competitive CTV environment, where premium home-screen placement plays a critical role in driving content discovery, audience engagement, and monetization outcomes.

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“Merchandising is no longer one-size-fits-all,” said Lucas Bertrand, Founder & CEO of Looper Insights. “Platforms promote apps, movies, and TV shows very differently, and now our customers can quantify those differences. This feature gives teams a clearer view of how content is surfaced, not just where, turning merchandising data into actionable insights.”

In parallel with Content Type filtering, Looper Insights has introduced a new Genre dropdown within the Merchandising tab. This enhancement enables users to analyze merchandising placements by genre using the same flexible single-select, multi-select, or ‘select all’ functionality, further strengthening analytical depth.

Today, it supports over 30 genres within a vast spectrum of content categories. With this functionality, teams can see exactly how each genre is featured on home screens, carousels, and promotional rows in order to determine if merchandising strategies are matched against audience demand, seasonal trends, or key content launches.

“Whether you’re evaluating an app bundle strategy, tracking genre-specific promotion, or benchmarking against competitors, this new feature brings more clarity to how content is positioned on CTV platforms,” added Bertrand. “It’s another step in our mission to make CTV merchandising performance measurable, comparable, and actionable.”