Sovrn Launches Signal Vitals: A Powerful Dashboard for Programmatic Ad Inventory Optimization and Media Quality Insights

Sovrn, a leading publisher technology platform that empowers publishers and creators to maximize revenue, has announced the launch of Signal Vitals—a first-of-its-kind programmatic and inventory health dashboard designed to help publishers optimize their advertising inventory, improve media quality, and better understand how their impressions are valued by buyers.

Part of Sovrn’s broader Signal product suite, Signal Vitals addresses growing concerns around signal loss and supply-side accountability across the open web. As the advertising ecosystem evolves toward transparency, engagement-driven KPIs, and quality-based performance metrics, publishers need better tools to gain insight into how advertisers perceive and engage with their inventory.

With Signal Vitals, publishers gain the ability to benchmark and analyze key inventory quality indicators—including viewability, attention metrics, ads-to-content ratios, and more. This provides a data-rich foundation for optimizing yield and aligning with demand-side expectations in a more competitive, engagement-driven programmatic landscape.

“We have seen immense change in our industry over the last several years and publishers are looking for ways to gain more transparency and improve their inventory,” said Peter Cunha, Managing Director for Sovrn’s Signal business. “Signal Vitals goes beyond standard metrics that other dashboards might offer and gives publishers a holistic view of ad performance metrics alongside ad environment quality metrics they are providing buyers, while offering actionable recommendations. With our tool, publishers can understand how demand views their inventory. Publishers can uncover the relationship between ad clutter and page performance and how their inventory quality benchmarks against the rest of the market, enabling them to make immediate adjustments in their monetization stack that align with demand preferences. This will ultimately lead to better campaign performance and higher yield for publishers over the long term.”

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Why Signal Vitals Matters:

• Attention as a KPI: Attention is 2.6x more predictive of click-through rates than viewability, making it a critical metric in today’s performance-focused ad environment.
• Real-Time Intelligence: Publishers gain up-to-date, actionable insights into how their ad inventory is perceived by buyers—enabling smarter yield management decisions.
• Seamless Integration: Signal Vitals is available to all Signal users and Sovrn Exchange publishers with direct connections (e.g., Prebid), requiring no additional implementation.

To further enhance the offering, Sovrn is also partnering with Jounce Media to integrate their trusted data into Signal Vitals. This integration, rolling out to publishers this summer, will provide additional transparency and benchmarking capabilities.

“Publishers deserve better visibility into how their inventory is presented to buyers,” said Chris Kane, CEO, Jounce Media. “Signal Vitals is an important step toward arming publishers with the data they need to make informed yield management decisions and demonstrates Sovrn’s commitment to building a durable programmatic supply chain.”

With Signal Vitals, Sovrn continues its mission to build a more transparent, effective, and sustainable advertising ecosystem—where publishers are empowered with the tools and data they need to optimize performance, enhance inventory value, and drive long-term monetization success.