Author
Aparna M A 172 posts 0 comments
Aparna is an enthralling and compelling storyteller with deep knowledge and experience in creating analytical, research-depth content. She is a passionate content creator who focuses on B2B content that simplifies and resonates with readers across sectors including automotive, marketing, technology, and more. She understands the importance of researching and tailoring content that connects with the audience.
If not writing, she can be found in the cracks of novels and crime series, plotting the next word scrupulously.
What is Composable Content?
Composable content is a modern approach to digital content management. It allows marketers to create,…
A how-to guide on customer experience analytics [+ Free tools]
What is customer experience analytics?
Customer experience analytics (CX Analytics) is the systematic collection, processing, and…
The Future of B2B Marketing in 2025: Are Marketers Future-Ready Yet?
Today’s B2B marketing leaders are grappling with unprecedented challenges. While the function remains resilient, leaders must…
AI in Advertising: The Surprising Ways Big Tech is Revolutionizing Ad Strategies
Artificial intelligence (AI) has become every marketer’s best friend. It’s that everywhere; it’s not just a trend anymore—people…
Top 5 free marketing analytics platform for campaign optimization
Guess what’s the most underrated asset for a business. It’s data. About 87% of marketers say so. Even after that, 40% of marketers…
Understanding Social Traffic and How to Boost Your Social Media Traffic
5.17 billion social media users globally in July 2024 were reported in a study. This means 63.7% of the total world population;…
Dynamic Creative Ads: 10 Steps to Create & Track Facebook Ads
Running ads can be a headache, especially if you are not getting any conversions. But it doesn’t have to be this way. Dynamic…
What Is Marketing Attribution and What Are the Different Types?
In today's complex marketing landscape, businesses face the challenge of understanding the impact of their marketing efforts on…
Microtargeting: The Dark Side of How Companies Exploit Your Data
Ever wondered how you come across a product or service on social media platforms that you searched for in Google? To cut you some…
What Is Content Automation and Why Does Your Business Need It?
Content automation is revolutionizing the way businesses create, manage, and distribute content. By leveraging technology and…