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Aparna M A 172 posts 0 comments
Aparna is an enthralling and compelling storyteller with deep knowledge and experience in creating analytical, research-depth content. She is a passionate content creator who focuses on B2B content that simplifies and resonates with readers across sectors including automotive, marketing, technology, and more. She understands the importance of researching and tailoring content that connects with the audience.
If not writing, she can be found in the cracks of novels and crime series, plotting the next word scrupulously.
Email marketing is dead. That’s what some people claim every now and then. If so, 37.5 billion dollars estimated to be churned by…
Customer Experience Metrics: What You Should Measure and When
Every company wants to create a lasting impression on their customers. But why are brands fixated on this?
HubSpot states that…
How to Perform PPC Campaign Optimization in 5 Steps for Winning Ads
Pay-per-click or PPC campaign optimization is an excellent way to grab those extra clicks. This works 2x than SEO strategies,…
Marketing Cloud Platforms: Top 5 Must-Know B2B Marketing Platforms
Marketing cloud platforms are like a big toolbox for companies to manage all their online activities. This involves sending…
What Is Content Analytics and What Are Its Benefits?
In the digital age, understanding how audiences interact with content is crucial for any organization aiming to optimize its…
Digital Experience: 5 Sureshot Ways to Amazing Customer Experiences
Websites, mobile apps, e-commerce sites, social media content, smart devices, and even chatty AI companions. They all work…
What Is a Marketing Cloud? Benefits & Components
Businesses must master the art of efficiently interacting with clients through a variety of channels and providing tailored…
7 Best Pipeline Management Software to Boost Revenue [Free & Paid]
Someone once said, “People hate to be sold, but they love buying." But then, how do you sell your products or services? The answer…
How to Conduct Customer Segmentation in 6 Simple Steps
Understanding and targeting customers is tough. Customers come from diverse backgrounds, making it hard to personalize marketing…
Customer Data Analytics: What It is and How to Use It For Business Growth?
For any business, the number one thing needed for success, apart from the product or service, is customers. No matter the size of…