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Aparna M A 172 posts 0 comments
Aparna is an enthralling and compelling storyteller with deep knowledge and experience in creating analytical, research-depth content. She is a passionate content creator who focuses on B2B content that simplifies and resonates with readers across sectors including automotive, marketing, technology, and more. She understands the importance of researching and tailoring content that connects with the audience.
If not writing, she can be found in the cracks of novels and crime series, plotting the next word scrupulously.
In today's crowded and competitive marketplace, businesses face the challenge of effectively reaching their target audiences…
What is Customer Lifetime Value and How to Calculate it Easily?
In today's fiercely competitive business landscape, companies are constantly grappling with the challenge of attracting and…
What is a Customer Engagement Platform? Why Does it Matter?
Imagine you liked a product or service from a company and asked them a question about it. However, they did not respond at all.…
CTV Advertising: Everything You Need to Know in 2024
Have you ever come across advertisements on streaming platforms like Apple TV or Roku? That is a simple example of CTV…
A Comprehensive Guide on B2B eCommerce
There are approximately 3 million B2B businesses in the United States alone. This means companies have to find ways to streamline…
CRM Analytics: The Definitive Guide (Definition, Types, and Metrics)
What if there is a tool to analyze customer data and tell exactly what strategy a business should follow? By 2025, more than 180…
5 Content Syndication Best Practices: A Detailed Guide
This article contains a list of 5 content syndication best practices and how to do them.
According to researchers, 79% of…
7 Best Social Media Analytics Tools For Marketers [Paid & Free]
There are 5.04 billion social media users worldwide, which equates to 5.04 billion opportunities. As a marketer, this is a massive…
Demand Side Platform for Programmatic Advertising: A Beginner’s Guide
The era where marketers relied on physical advertisement options is long gone. People nowadays live in two worlds: online (mostly)…
What is a Martech Stack and How to Build One?
The ever-evolving digital marketing environment presents marketers with the daunting task of managing a wide array of marketing…