How to Build a High-Converting Sales Funnel from Scratch Staff Writer Mar 5, 2025 In the quick-moving world of marketing tech, creating a sales funnel is both art and science. It turns prospects into loyal…
The Secret Behind Nike’s Martech Stack and Personalized Marketing Staff Writer Mar 4, 2025 Nike has grown from just a sportswear brand. Now, it’s a leader in tech. They use advanced marketing technology (Martech) to…
Personalization at Scale: A Martech Playbook for AI-Driven Marketing Staff Writer Feb 27, 2025 In today's digital age, brands need to give customers personalized experiences. People want services that match their tastes,…
Why 60% of Martech Investments Fail (And How to Avoid It) Staff Writer Feb 26, 2025 Martech has changed the way businesses connect with customers. It helps automate tasks and improve campaigns. Martech budgets now…
How Spotify Uses AI & Martech for Hyper-Personalization (And How You Can Too!) Staff Writer Feb 25, 2025 Personalization is now a standard expectation in the digital age. Users demand experiences tailored to their preferences.…
MarTech360’S Weekly News Roundup With Vistar Media, RingCentral, Typeform, Direct Digital Holdings,… Staff Writer Feb 21, 2025 Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps…
From Awareness to Conversion: How In-App Advertising Drives the B2B Buyer’s Journey Staff Writer Feb 20, 2025 In today’s digital landscape, B2B marketing is more complex than ever. Traditional advertising finds it hard to connect with…
How Video Messaging is Boosting B2B Sales Conversions: Strategies & Real-World Use Cases Staff Writer Feb 18, 2025 B2B sales teams always look for new ways to reach prospects and close deals. Video messaging has emerged as a dominant force in…
Precision Marketing in B2B SaaS: Winning the Right Customers at the Right Time Staff Writer Feb 18, 2025 The B2B SaaS landscape is a battlefield of strategy and ambition. Because of fierce competition, the stakes have become high.…
Decoding the Creator Economy: What B2B Brands Can Learn from Consumer Content Monetization Staff Writer Feb 12, 2025 In 2023, a 28-year-old graphic designer turned her LinkedIn posts on AI design tools into a seven-figure consulting business. A…