A potential customer who indicates interest in your product or service is referred to as a lead. The process of generating interest and placing potential customers in your sales funnel is known as lead generation. When someone fills out a form and offers you their contact information it generates a lead which is most likely to happen in inbound lead generation.
B2C and B2B businesses generate leads in different ways, which means you’ll fail if you try to find prospective customers using the same techniques as a B2C company.
SEO (14 percent), email marketing (13 percent), and social media (12 percent ) are the three best lead sources for B2B organizations, according to Hubspot . Traditional advertising, social media, and email, on the other hand, generate more leads for B2C.
1. Target Top-of-Funnel Keywords
Create a plan to target the terms customers search for to attract interested prospects and push them to your lead magnets. Find terms that your target customers are searching for at the top of the sales funnel by conducting keyword research. Then, in a variety of techniques, target those keywords.
To increase your chances of being on page one, make sure to follow SEO best practices. The more search visibility you have, the more interest and traffic you’ll get from potential customers.
2. Optimized Social Profiles Become Lead Magnets
Make sure your social media followers are aware of your essential lead magnet. It should be widely featured on social media so that when customers engage with you, they see your offer and know what to do next. Use hero images to advertise your lead magnet on profile pages. Also, instead of sending customers to your site, include links in your lead magnet with call-to-action buttons.
Read More: How Content Marketing Is Boosting Revenue In 2022
3. Search Engine Optimization
Surprisingly, only 10% of search users look past the first page of results when looking for information, making it tough for any business, no matter how well-designed or informative, to get their website in front of potential customers.
As a result, SEO remains one of the most effective lead generating tactics, particularly for online businesses, B2B companies, and even B2C companies. Of course, understanding and crafting the ideal SEO plan isn’t always simple; but, the first step is to make use of the resources available to you and to keep search engine visibility in mind.
4. Top-Notch Content
In essence, content-based lead generation marketing tactics enable you to boost your search visibility as long as the content you provide is well-optimized. The more high-quality material you create, the more search engines will reward you.
When it comes down to it, search engines prefer websites that can swiftly and easily answer questions. Furthermore, as search becomes more localized, lead generation strategies that link your content to your real location will benefit you.
5. Lead Scoring
Lead scoring is a feature of marketing automation software that lets you prioritize prospects based on how engaged they are with your inbound marketing material and, ultimately, who is ready to buy.
If properly set up, it can also assist you in determining what they are interested in. To quantify the interactions that prospects have with your content, this method assigns points for various types of engagement.
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