Seasoned marketing leader from Mailchimp to lead global brand and growth strategy as the company continues its aggressive market expansion
Matterport, Inc., the leading spatial data company driving the digital transformation of the built world, announced the appointment of Tom Klein as Chief Marketing Officer (CMO). In this role, Klein will be responsible for aligning Matterport’s global marketing initiatives to elevate the global brand, drive growth across key vertical markets, and help its customers and partners win. Klein brings more than 20 years of experience spearheading marketing efforts for some of the world’s leading brands and has a passion for operating at the intersection of marketing and technology.
“As we continue our rapid pace of innovation and expansion of our global platform, it’s essential that our customers remain the focal point,” said RJ Pittman, Chief Executive Officer of Matterport. “Tom’s tremendous experience scaling brands and driving global adoption to reach the billion-dollar run rate will be instrumental to the massive opportunity in front of us. His experience leading large, global teams and delivering innovative, brand-building campaigns with the customer at the center of it all, will readily accelerate our mission to make every space more valuable and accessible,” he added.
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Klein joins Matterport from Mailchimp, a leading marketing and commerce platform, where he led marketing and strategic partnerships in his role as Global Chief Marketing Officer. Under his leadership, Klein helped grow revenues nearly four-fold to over $800M in 2020. The impact of his strategic marketing initiatives contributed to the successful acquisition of Mailchimp by Intuit for $12 billion in 2021, the largest in Intuit’s history. At the time of the acquisition, the company had 13 million total users, 2.4 million monthly active users, and 800,000 paying customers. Prior to Mailchimp, Klein founded Digital Scientists, a digital marketing and software development company, and worked closely with global brands including Chanel and Kraft.
“Over the past ten years, Matterport has defined and led the category for digitizing the built world,” said Klein. “As the company turns toward its next decade of growth, I see enormous untapped potential to scale the platform across key vertical markets around the globe. I am excited to amplify the Matterport global brand and unlock the power of the digital twin for this unparalleled $230 trillion asset class.”
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