TechTarget Announces 2024 Archer Award Winners for Data-Driven Marketing & Sales Excellence in EMEA

TechTarget, Inc., the global leader in B2B technology purchase intent data and services, announced the 2024 EMEA winners of the Archer Awards, the Company’s annual awards program that recognizes customers for data-driven marketing and sales excellence. This year’s winners are driving significant marketing and sales results leveraging the power of highly targeted audiences combined with real purchase intent data & services.

“We are very proud to honour the ground-breaking work these great companies are doing in EMEA,” said Brent Boswell, Senior Vice President and Managing Director, International, TechTarget. “By leveraging the power of powerful audiences, buyer-relevant content and precision Prospect-Level IntentTM data, they are achieving outcomes not otherwise possible. Congratulations to all our winners!”

Also Read: TechTarget’s BrightTALK Wins 2024 SIIA CODiE Award for Best Event Technology Solution

An expert panel evaluated nominations and selected the winners based on criteria established for each category.

2024 EMEA Archer Awards – Company Winners

Best Integrated Media Program

  • SailPoint

Best Content Program

  • Xerox

Best Pipeline Generation

  • 8×8

Best Thought Leadership Program

  • Radware

BrightTALK Digital Team of the Year

  • Rubric

Intent-Driven Marketing Excellence

  • Cato Networks

Intent-Driven Sales Excellence

  • Trend Micro

Partner Marketing Excellence

  • Amazon Web Services (AWS)

Source: BusinessWire

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