Customer Relationship Management (CRM) software helps businesses to efficiently manage customer relationships and improve the customer experience. It is the best way to optimize marketing programs and use marketing analytics to come up with future strategies. Implementing Customer Relationship Management in services sufficiently enhances customer satisfaction and also helps in increasing ROI.

Now that we know the basics of implementing Customer Relationship Management systems in your business let us focus on the new trends that are emerging in the field of Customer Relationship Management.

What is CRM?

Customer relationship management (CRM) is a method used by companies for handling their interactions and relationships with customers. In order to do this, data must be gathered from a variety of communication channels, including a company’s website, phone number, email, marketing materials, social media, etc. To better understand the target audience and meet their demands, the data is analyzed.

CRM is a fiercely competitive, expanding industry. Everyone talks about delivering world-class customer experiences, CRM strategies, and the critical role CRM plays in propelling businesses forward as market demands grow more intense.

CRM can be applied to current, previous, or potential clients. It involves operations that directly interact with customers, such as sales and service-related activities, forecasting, and the company-perspective study of consumer patterns and behaviors. CRM’s overarching objectives are to increase sales, strengthen customer loyalty and retention, and improve economic performance.

Top 6 Trends Every Company Should Know

1. Increased use of Artificial Intelligence

Today, there is hardly any sector where Artificial Intelligence (AI) is not being implemented so how can CRM miss out on AI? Due to an increase in the sophistication and quicker reaction by deep learning systems of AI software, CRMs are no longer dependent on humans to manually scan and interpret data. Today, AI-powered Customer Relationship Management systems are analyzing, presenting, and interpreting huge amounts of data in seconds.

From the sales teams to customer support, everyone can collect the data they need in a fraction of a second because of the increased use of AI in CRM. This is helping businesses reduce the typical time consumed in data handling and avoid the loss of meaningful data in the process.

2. Internet of Things with CRM

The Internet of Things (IoT) helps a user to transfer data about maintenance or product issues to the service provider. With IoT integration with CRM, businesses can easily identify potential threats and performance bugs raised by customers. This is motivating developers to leverage the capabilities of the IoT into CRM to provide solutions that allow companies to better the quality of their customer service.

The best advantage of integrating IoT with CRM systems is its ability to deliver highly personalized customer service. IoT integration with CRM will prove highly beneficial for gaining deep insights into customer behavior to enable businesses in customizing their products.

3. Voice technology

Smart voice assistants are soon to become an addition to CRM platforms. A wide percentage of users have considered and are actively using voice technology as it is helpful saves time and has also proven to improve the quality of life.

It is predicted that integrating voice assistants like Amazon’s Alexa with CRM systems will make task tracking easier, will provide quick access to information, allow data transfer and notify your employees/teams about any changes in customer data, and help them save both effort and time.

4. The rise of Mobile CRM

With the whole world undergoing a digital transformation in one way or another the need to pace up digitally is increasing. This is why mobile CRM is in the talks. Ever since the pandemic happened the need and demand for portable devices have skyrocketed. This puts mobile phones under the spotlight and accessing CRM software or tools on a mobile can be for real. With Mobile CRM professionals can work beyond the clock and catch up with meetings anytime and anywhere.

5. Increased Access to First time CRM users

According to LinkedIn’s State of Sales 2020, 97% of sales professionals believe that sales technology is “very important” or “important,” and 65% of salespeople use a CRM. One-third of salespeople are still not utilizing CRMs. Concerns about cost and a lack of resources and technical expertise to deploy a CRM system are common impediments to adoption. These concerns are becoming less important as CRMs maintain their trend of becoming cheaper, simpler to set up, and easier to operate. In 2022, a greater proportion of businesses are expected to employ CRMs for the first time.

6. Social CRM ruling internet

Social CRM involves the integration of social media sites with CRM systems. Companies can get a more comprehensive picture of what people are talking about on social media and a better grasp of brand sentiment by combining social media and CRM. Companies can improve interactions with current and potential consumers and incorporate more user feedback into their roadmaps if they can use social CRM to respond to comments promptly and wisely.

Conclusion

If we were to make one general forecast about technology and CRM in 2022, it would be that more companies will use technology to eliminate or automate the chores they don’t want to do, improving the outcomes of the work they do. A solid CRM, automated workflows when practical, and a linked app stack that allows for free data movement between your apps are the key ingredients for success. Businesses use customer relationship management (CRM) as a technique to control their communications and connections with customers. In order to do this, data must be gathered from a variety of communication channels, including a company’s website, phone number, email, marketing materials, social media, etc.

Increased marketing automation technologies are the driving force behind the future of CRMs. Changes and advancements in new technologies, data laws, and high social media usage have opened gates for businesses to find and analyze data that would otherwise have been unusable.

If you are a business looking to implement CRM, consider the above trends and go ahead to make a revolutionizing change in your business to better scale it and grow.