Qualtrics, the leader and creator of the Experience Management (XM) category, announced that Omar Johnson, an innovative brand-builder and successful marketing executive and founder, and Ritu Bhargava, a seasoned SAP product leader with deep enterprise software experience, will join the Board of Directors effective immediately. With their appointment, the Qualtrics Board of Directors consists of 11 members.
Johnson is a former marketing executive at Beats by Dre and Apple and the founder of ØPUS United, a professional services firm built on his proprietary Culture-Centric Analytics and ØPUS Score. He joins the board as an independent director and will serve as a member of the audit committee. Bhargava is the Chief Product Officer for SAP Customer Experience and an experienced, customer-focused product and engineering leader. In her career, she has held leadership roles at Salesforce and Oracle. She joins the board as an SAP-appointed director.
“Our new members bring impressive experience to the Qualtrics board, from their work inside some of the world’s biggest technology companies,” said Qualtrics CEO Zig Serafin. “Ritu is a customer-first leader with a track record in product and engineering, and Omar is known for his leadership and innovation building breakthrough brands and experiences. The board and I are thrilled to have the opportunity to work with them.”
Omar Johnson is a founder of ØPUS United, a modern professional services firm that features a multi-disciplined collective of award-winning executives, athletes, strategists, creatives, and musicians. Since its inception, ØPUS has become an extension of the CMO office with its proprietary Culture-Centric Analytics and ØPUS Score. Prior to that, he was the CMO of Beats by Dre and Vice President of Marketing at Apple.
Adweek named Johnson a “Brand Genius,” and Business Insider named him one of the “Most Innovative CMOs” in 2016. Additionally, Johnson has worked on hundreds of winning marketing campaigns at international brands. Through his work with ØPUS United, Johnson has helped develop initiatives, such as We The People and We Got Next, to encourage conversations around racial equity and the empowerment of younger generations to take action.
Johnson is from Brooklyn, NY. He received a BS in Biology and Chemistry from Georgia State University and an MBA from Goizueta Business School at Emory University.