BerlinRosen Holdings Expands Specialty Public Relations Capabilities with Investment in M18 PR

O2 Investment Partners  is pleased to announce that through BerlinRosen Holdings , it has made an investment in and partnered with M18 PR and its Co-Founder and CEO, Michael Tavani, to bolster M18’s industry-leading real estate, travel, and hospitality practices, further enhancing BerlinRosen’s already robust portfolio in real estate, architecture, travel, lifestyle, and hospitality. Terms of the investment were not disclosed. O2 made a significant investment in BerlinRosen in January 2022.

“At BerlinRosen, we aim to partner with best-in-class agencies in their respective fields, and M18 is a perfect fit. We are thrilled to bring Michael and his team onto the platform.”

Since its founding in 2010, M18 has overseen the development and execution of communications campaigns for more than 200 renowned real estate and hospitality ventures, representing clients in more than 40 cities domestically and internationally. The company’s real estate work includes landmark new skyscrapers, city-defining master plans, design-driven boutique buildings, and historical conversions. Its hospitality practice is known for representing market-leading independent hotels created by the most celebrated hoteliers and operators in the country.

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M18 will continue to retain its brand, remain independent, and operate under its existing leadership team in New York, Miami, and Los Angeles. The agency will immediately have access to the expanded resources and talent of the BerlinRosen network, which includes public affairs, crisis management, digital marketing, advertising, content studio and influencer marketing.

“We have enormous respect for BerlinRosen and the platform of best-in-class agencies that they have created,” said Michael Tavani, M18’s Co-Founder. “Having the resources of a collection of specialized firms, covering all sectors under one affiliated group, with access to talent across every conceivable service area, is a unique opportunity and one that will bolster all involved. We believe that this approach is the future of the industry, and we’re thrilled to be a part of that vision.”

“We’ve followed M18’s work closely for years, and have always admired their specialized approach, impeccable client roster, and leadership team,” said Jonathan Rosen, Co-Founder of BerlinRosen. “Joining forces puts us in a position to fully service the world of real estate and hospitality seamlessly, from project conception to completion, with the most integrated service offering in the industry”.

SOURCE: Businesswire