Innovative Email Marketing Tools That Help Grow Your Business

Ever wondered if anyone actually reads those promotional emails that land in your inbox? Well, it might surprise you to learn that email marketing is a powerhouse when it comes to winning over customers and increasing sales. When it comes to B2B buyers, a significant 72% are inclined to share valuable content through email.

So, if you’re not already using email marketing in your digital strategy, you could be missing out on valuable sales. But before we dive into our top 10 list of popular email marketing tools to supercharge your business, let’s take a moment to explore what these tools are and why they’re such a big deal.

Why is Email Marketing Necessary for Your Business?

Email marketing tools are crucial for organizations because they offer a simple way to connect with clients and forge vital business ties. Businesses may create emails automatically and construct an effective email marketing strategy by using email marketing solutions. Email marketing can power successful lead nurturing and personalization techniques and offers a high return on investment (ROI). With the help of these tools, companies may routinely communicate with their consumers and send out emails such as welcome messages, order confirmations, abandoned cart notifications, and more.

Top 5 Email Marketing Tools for 2023

Now that we have a fair understanding of why email marketing tools are crucial. Below are the top 5 email marketing tools in 2023 that can help you engage with your customers.

1. ActiveCampaign

It is a great email marketing platform for small businesses with relatively smaller marketing teams. What makes it the best is its affordability. ActiveCampaign has all the features that you will need for your marketing campaign, such as triggered emails, email funnels, automation, segmentation, A/B testing, etc.

ActiveCampaign utilizes machine learning and predictive tools to enable marketers to work smarter and help deliver a higher ROI. It offers a range of advanced features, including well-managed deliverability, multi-user editing, conditional content, and tracking

2. Mailchimp

Mailchimp is a very popular email marketing tool, primarily due to its long-standing reputation. Beginners and start-ups who have fewer resources in the early stages of business can use Mailchimp to their benefit. It offers tools like email automation, data segmentation, A/B testing, lead capture forms, CRM integration, templates, personalization, etc.

Mailchimp initially began as a platform primarily focused on email solutions, but it has since expanded to provide a broader array of features. Thanks to its user-friendly and straightforward interface, it equips users with all the tools necessary to execute seamless email marketing campaigns. This intuitive interface is especially beneficial for beginners without a strong technical background, making email marketing accessible to a wider audience.

It features a drag-and-drop email builder and has various professional templates that can create beautiful campaigns instantly. It also allows you to grow your audience by adding popup signup forms to your website (built on Mailchimp itself). It comes in a free version as well as a paid version.

3. Sendinblue

SendinBlue is a clever email marketing tool with all the essential built-in features you require to initiate and monitor an email campaign. All you have to do is add your content to the Sendinblue platform, sit back, relax, and watch your outreach take off.

It is like that mature kid in the family who knows it all and can do everything efficiently. With Sendinblue, you can add live chat to your site and get a hold of new email addresses that visit your site in search of products or services. It provides its users with a sales and marketing toolkit as well.

Additionally, its features include personalized content, laser-focused segmentation, A/B testing, and send-time optimization. Apart from its email marketing features, you also get over 40 customizable templates, a built-in CRM, and simple tools to build workflows.

4. Hubspot

HubSpot is the perfect and very easy-to-use email marketing tool because you do not need any design skills to create professional-looking and personalized emails.

Its email marketing features are powered by HubSpot’s CRM, the marketing hub, and the sales hub. The sales hub allows email tracking and scheduling, meeting scheduling, email sequences, and reporting. With its CRMs, you get access to customer data which is later beneficial to customize emails.

5. Constant Contact

We’ve saved the last spot for constant contact.

Currently, it is the fastest-growing email marketing platform in the world. To top that, it is also easy to use and a “beginner-friendly” email marketing tool. It doesn’t matter if yours is a small business, a non-profit organization, or a start-up; Constant Contact is the right choice.

Constant Contact allows you to easily manage your email lists, contacts, email templates, etc. It provides you with access to amazing features like unlimited emails, easy tracking, and reporting, built-in social media sharing tools, list segmentation, etc.

With Constant Contact, you can opt for their email plus accounts, which come with powerful features like email automation, drip campaigns, surveys and polls, subject line A/B testing, and much more.

With numerous email marketing services to pick from, selecting the right one can be bewildering. However, among all the options, Mailchimp, SendinBlue, and Constant Contact are the top-rated choices. Opt for any of these five, and you’ll be making a sound decision.

Wrapping It Up

All in all, a reliable email marketing platform can be a game-changer in your efforts to generate more leads, nurture those leads with tailored marketing, and ultimately turn them into devoted customers. Email marketing solutions are potent tools that can enhance sales and customer engagement by allowing for analytics tracking, precise demographic targeting, and personalized messaging. Whether you’re a small startup or a large corporation, email marketing is indispensable because when executed correctly, it can have a substantial impact on a company’s bottom line

But here’s the catch: your success hinges on understanding which tools to seek out and how to harness their full capabilities. So, remember, take your time to do some research, and don’t hastily jump into using the first tool you stumble upon. It’s all about making informed choices to make the most of your email marketing endeavors.