Aspire and Meta Partner to Launch AI-Powered Instagram Creator Discovery

Aspire.io, the leading word-of-mouth commerce platform, has announced the launch of Aspire’s AI Instagram Discovery, developed in close collaboration with Meta’s product team. Built on Instagram’s first-party creator marketplace API, the tool enables brands to identify high-performing creators with greater speed, precision, and intelligence than ever before. By combining conversational AI search, advanced filters, lookalike recommendations, and enhanced performance insights, brands can effortlessly connect with the most relevant influencers for their campaigns.

“We worked closely alongside the Meta product team for months to develop a simple, intuitive discovery experience – and then we went a layer deeper with our own AI on top,” explains Anand Kishore, CEO and Founder at Aspire. “The result is a first-of-its-kind tool that makes finding the right creators not only easier, but also more intelligent and performance-driven.”

Addressing Marketers’ Biggest Pain Point

Traditionally, finding the right creators requires combing through countless profiles or sending out hundreds of cold outreach emails. Aspire’s new AI-powered integration with Instagram’s creator marketplace API eliminates this tedious process by instantly curating a shortlist of creators that best match brand goals.

By merging Meta’s first-party data with Aspire’s proprietary AI, brands can move beyond manual prospecting and focus on building long-term, performance-driven creator partnerships.

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Transforming Creator Discovery through AI

With direct access to Instagram’s new creator marketplace API, Aspire empowers brands to discover creators using conversational AI queries, dynamic filters, and intelligent lookalike recommendations. Instead of manually toggling settings, marketers can simply type natural-language searches such as “vegan foodie creators with 50K TikTok followers in New York” or “beauty influencers with 15K Instagram followers and 5%+ engagement,” and instantly receive curated, data-backed results.

Key Features of Aspire’s AI Instagram Discovery

• Conversational AI Search: Find creators using simple, natural-language prompts.
• Smart Filters and Lookalikes: Identify similar creators based on audience and content data.
• New High-Intent Reels Metrics: Measure key engagement signals like hook rate and authenticity.
• Historical Brand Partnerships: Evaluate credibility through verified collaboration history.
• Trusted First-Party Authenticated Data: Access granular audience and engagement metrics for each creator.

“In close partnership with Meta, we’ve made influencer discovery as simple as asking a question,” concludes Magda Houalla, Senior Director of Marketing Strategy at Aspire. “It’s a testament to the lockstep collaboration between our product and engineering teams that we were able to take Instagram’s creator marketplace API and layer on Aspire’s own AI innovation.”

This cutting-edge tool expands Aspire’s Creator Discovery Suite, now offering seven distinct methods to help brands find ideal creators. With millions of active influencers and a robust first-party database, Aspire continues to redefine how brands engage with creators and optimize influencer marketing performance.