Captiv8 Partners with Perplexity to Launch AI-Powered Campaign Intelligence Tools for Influencer Marketing

Captiv8, the leading influencer marketing platform for enterprise brands, has announced a groundbreaking partnership with Perplexity for Startups to integrate cutting-edge AI technology into its platform. This collaboration introduces a suite of AI-powered campaign intelligence tools that will revolutionize the way brands plan, execute, and measure influencer marketing campaigns.

As a pioneer at the intersection of technology, data, and influencer marketing, Captiv8 continues to empower clients with advanced solutions. By incorporating Perplexity’s Sonar models, Captiv8 enables faster insights, smarter decision-making, and enhanced campaign performance—directly within its platform.

Revolutionizing Campaign Intelligence with AI

Managing influencer campaigns is complex, requiring careful attention to many variables—from selecting the right talent to optimizing campaigns mid-flight. Captiv8 recognized a significant pain point: clients were dedicating too much time to data analysis or relying on external tools for insights. With over 60% of marketers planning to use AI to improve campaign results, Captiv8 partnered with Perplexity to embed AI-driven intelligence into its core workflow through a secure, enterprise-grade integration.

“With Perplexity, we’ve built an intelligent co-pilot into the Captiv8 experience,” said Krishna Subramanian, Co-founder & CEO of Captiv8. “It’s not just about saving time—it’s about unlocking creative potential and driving better results.”

Also Read: Omnicom Media Group Unifies Global Influencer Marketing Capabilities Under Creo Brand

Smarter Tools, Seamlessly Embedded into Workflow

The strategic partnership introduces AI-powered features that streamline every stage of influencer campaign execution. By leveraging Perplexity’s Sonar models, Captiv8 now provides clients with powerful tools to optimize their campaigns efficiently:

• Creator Vetting & Justification: Perplexity’s Sonar API analyzes Captiv8’s creator data—such as demographics, engagement, and tone—and instantly generates persuasive justifications for brand-fit. This saves hours of manual work and enables faster decision-making.
• AI Assistant: Clients can now ask natural language questions like “Which creators over-index with Gen Z in France?” or “Why did engagement dip on Day 3?” and receive immediate, data-driven responses with cited sources.
• Brand Safety Scoring: Captiv8’s Media Safety tool flags unsafe content and assigns risk scores, enabling smarter partnership decisions. With Sonar’s real-time web research, clients can confidently assess potential risks.
• Automated Wrap Reports: Sonar’s advanced reasoning model compiles post-campaign summaries, automatically generating polished, narrative-driven reports in minutes—delivering key metrics, insights, and takeaways without the wait.

All of these tools are fully integrated into Captiv8’s user interface, eliminating the need to export data or use external platforms. Perplexity’s secure integration and zero-day retention ensure that campaign data remains private and protected.

Impact: Speed, Precision, and Results

Early adopters of this AI-powered integration have reported faster planning cycles, improved targeting, and increased ROI. Tasks that once took days—such as influencer discovery or reporting—are now completed in minutes. With AI, teams can identify emerging trends, address performance dips in real-time, and optimize content continuously, driving both immediate improvements and long-term success.

Together, Captiv8 and Perplexity are distilling influencer posts into searchable, actionable insights, allowing brands to stay connected to the pulse of culture with a single query.

“Thanks to Perplexity and their Startup program, we’re providing clients with capabilities they’ve never had before,” added Krishna Subramanian. “AI is no longer just a buzzword—it’s become the engine behind how our customers work and win.”

“Captiv8 is setting a new standard for AI in marketing workflows,” said Taz Patel, Head of Advertising at Perplexity. “By embedding our technology directly into campaign execution, we’re helping brands make smarter, faster decisions that translate into more dollars flowing to creators and measurable impact in social commerce. It’s an exciting step forward for the ecosystem.”