GRIN Introduces Gia: The First Agentic AI Purpose-Built to Empower Creator Marketers

GRIN, the global leader in creator management technology, has officially launched Gia (GRIN Intelligent Assistant)—the first agentic AI solution specifically developed to support and enhance the work of creator marketers. Fully integrated within the GRIN platform, Gia is powered by over a decade of proprietary data and is designed to make every aspect of the creator marketing journey smarter, faster, and more strategic.

With 91% of brands already utilizing AI in some capacity for creator marketing, the arrival of Gia marks a major step forward in intelligent automation for this fast-growing industry. Gia represents a new era of creator marketing—one that blends the power of artificial intelligence with the creativity and strategic thinking of human marketers. By handling repetitive and time-consuming tasks, Gia enables professionals to focus on high-value activities like building relationships and crafting compelling campaign narratives.

“Most AI tools today are plug-ins, focused on form over function. Gia is built differently,” said Ryan Debenham, CEO of GRIN. “She’s not just suggesting what to do next — she’s actually doing it, giving creator marketers more time for the human work that matters. With Gia, creator marketers finally have a purpose-built AI that understands their world, speaks their language and actually helps them get work done.”

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Over the past 10 years, GRIN has established itself as the standard-bearer in influencer marketing software. With the complexity and pace of creator marketing continuing to grow, the company is now leading the charge in agentic AI—technology designed to autonomously manage the bulk of daily tasks within creator campaigns.

Gia is designed not only to optimize workflows but to evolve with the user. As teams grow and strategies shift, Gia adapts accordingly, learning how each marketer works and integrating seamlessly into their daily routines. Acting as an always-on teammate, Gia supports a wide range of creator marketing functions, including:

• Identifying ideal creators without the need for hours of manual research
• Automating personalized outreach while maintaining a human tone
• Recommending fair compensation using real-time industry benchmarking
• Streamlining onboarding processes, ensuring faster collaboration
• Monitoring performance and retention to support long-term creator relationships

Gia is not a bolt-on feature or generic chatbot—it’s an intelligent, agentic assistant designed from the ground up for the unique needs of modern creator marketers.

As GRIN continues to innovate at the intersection of AI and influencer marketing, Gia stands as a testament to its mission: enabling brands to scale with precision, creativity, and confidence.