Linqia Launches Brief AI, Expands AI Suite to Transform Influencer Marketing Campaigns

Linqia, the leading influencer marketing agency for top global brands, has unveiled a new suite of artificial intelligence-powered tools aimed at revolutionizing the way marketers strategize, launch, and measure influencer campaigns.

The announcement builds on the recent rollout of two cutting-edge capabilities—Brief AI and Conversation Analytics—that are designed to accelerate campaign delivery and improve engagement outcomes. These tools are now integrated within Linqia’s proprietary Resonate platform, where early adopters are already experiencing a 20% reduction in campaign launch time and up to 1.8x higher engagement rates.

Brief AI: Streamlining Brief Creation with Generative Intelligence

Brief AI leverages advanced generative AI and prompt engineering to automatically extract and structure essential campaign information—such as creative direction, brand guidelines, and product details—into a ready-to-use influencer brief in seconds. The tool dynamically adjusts to each client’s preferred format and tone, ensuring the brief reflects brand identity while remaining clear and actionable for creators.

“Brief AI represents a major leap forward in automation and usability,” said Daniel Schotland, Chief Operating Officer at Linqia. “It gives marketing teams a strong, editable starting point, cutting down hours of manual work while still allowing for full customization and control.”

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Conversation Analytics: Real-Time Social Intelligence

Complementing Brief AI, Conversation Analytics delivers real-time audience insights by continuously analyzing social media responses to campaign content. The tool identifies emerging themes, shifts in sentiment, and behavioral intent—providing brands with a deeper understanding of how their message is landing with consumers.

Beyond basic sentiment analysis, the tool surfaces meaningful context behind audience reactions, such as whether comments signal awareness, product perception, or purchase intent. At campaign close, clients receive AI-generated comment summaries enriched with expert recommendations from Linqia’s team to inform future creative and messaging strategies.

“With Conversation Analytics, our customers are already seeing the benefits of the new workflow being a huge time-saver, and the AI-generated summaries have been especially helpful for kickstarting ideation and identifying white space,” said Schotland. “Even the negative comments are seen as valuable, because it’s giving brands clearer visibility into pain points and opportunities to improve.”

A Broader Vision: Linqia’s Full-Stack AI Ecosystem

Brief AI and Conversation Analytics are key components of Linqia’s comprehensive AI roadmap, which addresses four core areas of modern influencer marketing:

• Smarter Influencer Discovery: By leveraging image recognition, performance forecasting, and similarity scoring, Linqia’s AI identifies influencers who not only align with brand identity but also have the potential to drive impactful results.
• AI-Driven Creative Strategy: From generating personalized briefs to aligning messaging with each influencer’s voice and performance history, AI enhances content authenticity and boosts performance.
• Cross-Channel Content Amplification: AI extends the reach of influencer content by pinpointing compelling narratives and repurposing them for formats like CTV, online video, DOOH, and more—creating a scalable multi-channel strategy.
• Insight-Led Optimization: Linqia’s AI goes beyond vanity metrics, uncovering actionable insights around sentiment, audience resonance, and engagement drivers to inform future influencer selection and creative direction.

“On the whole, AI is still incredibly buzzworthy,” says Schotland, “which means many people using it are still playing around with basic features. AI can provide a lot of value by streamlining workflow, but ultimately, that is just window dressing if it doesn’t actually solve fundamental problems.”

As the influencer marketing landscape grows more complex, Linqia’s AI-powered innovations are helping brands stay agile, informed, and ahead of the curve-turning marketing into a data-driven, results-focused discipline.