New Engen and DoDilly Join Forces to Strengthen Brand Safety and Compliance in Creator Marketing

New Engen, a leading digital marketing agency, has partnered with DoDilly. This comes during a time of tougher FTC rules and brand safety standards. DoDilly provides automated compliance and FTC monitoring for creator campaigns. The collaboration improves brand safety. It also ensures compliance checks and contract adherence in influencer and creator marketing. This happens before, during, and after campaigns go live. New Engen’s expertise in creator-led campaigns works with DoDilly’s powerful AI auditing platform. This partnership meets the rising demand for scalable compliance solutions in the industry.

“Working with New Engen makes brand safety seamless. Their team brings the expertise, tools, and behind-the-scenes monitoring needed to safeguard campaigns from compliance risks, FTC violations, and contract breaches,” said Lindsey Campbell, Omnichannel Marketing Advisor, CPG & Automotive, and New Engen client. “That means we can move faster, stay focused on creative impact, and scale our creator programs with true confidence.”

Tackling the Rising Compliance Challenge

As influencer and creator marketing grows, brands face more risks. These include FTC non-disclosure violations, exclusivity breaches, and brand safety missteps. Many creators don’t know about disclosure rules. This can put brands at risk for fines, lost trust, and damage to their reputation. Manual compliance checks are often inefficient and difficult to manage at scale.

Also Read: Aspire and Meta Partner to Launch AI-Powered Instagram Creator Discovery

A Technology-Driven Compliance Solution

DoDilly’s advanced platform reviews creator-generated content—including videos, images, stories, comments, tags, and audio—for FTC compliance, brand safety alignment, and adherence to contractual terms. Integrated directly into New Engen’s creator marketing workflow, this technology enables automated, proactive audits without disrupting campaign momentum.

In recent months, DoDilly successfully supported a large number of campaigns for New Engen’s clients, analyzing thousands of creator posts and identifying potential risks early. None of these instances escalated to violations, demonstrating the platform’s effectiveness in preventing compliance breaches and protecting brand reputation before issues arise.

“Protecting brand trust is a core mission at New Engen,” said Justin Hayashi, CEO of New Engen. “This partnership with DoDilly ensures our clients can confidently invest in creator marketing at scale, knowing that compliance and safety are built into every single campaign.”

“Brand safety and compliance are non-negotiables for marketers. By partnering with DoDilly, we’re able to offer clients peace of mind that their creator campaigns are protected from risk and built to scale with confidence,” added Heather Nichols, CRO at New Engen.

This partnership boosts transparency, accountability, and trust in the creator economy. It sets a new standard for responsible, data-driven influencer marketing.