Accela Senior Vice President of Marketing Heidi Lorenzen Named an APPEALIE 2022 SaaS Marketing Leader Award Winner

Accela®, the trusted provider of cloud solutions at the heart of state and local government operations, announced Accela Senior Vice President of Marketing Heidi Lorenzen won a 2022 APPEALIE SaaS Marketing Leader Award. APPEALIE celebrates the most outstanding executive leaders in SaaS. Winners of the Marketing Leader Award are determined by feedback from peers and colleagues and selected from a record-high number of applicants.

“Cloud solutions like Accela’s, have transformed governments’ ability to better serve their residents, bring in revenue, and create thriving communities,” said Lorenzen. “It’s a privilege to help drive Accela’s important work and collaborate with governments to push the boundaries of what’s possible.”

Since joining Accela in 2017, Lorenzen has focused the company’s marketing efforts to ensure state and local governments — which are under immense pressure to transform how they interact with the needs of businesses and residents — view Accela as their trusted provider of digital modernization solutions. Leveraging over 35 years of experience, she continually taps into fresh go-to-market strategies and tactics to address unprecedented change, increase share of voice, deliver above-benchmark levels of pipeline contribution, and develop enthusiastic customer advocates.

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Prior to joining Accela, Lorenzen led marketing at Singularity University, CloudWords, and GlobalEnglish, and held senior marketing roles globally at technology leaders Autonomy, Interwoven and Polycom. Her career began in media in Taipei, Taiwan, followed by 7 years at Business Week magazine. Her people-centric approach to leadership, from mentoring teams to advocating for diversity and inclusion, created impactful results that go beyond business metrics.

Under Lorenzen’s tutelage, the company has received coveted recognition in national outlets including Inc. Best in Business Award in the SaaS category, the Sales and Marketing Technology Awards as a 2022 organization of the year, Ragan and PR Daily Awards for a campaign to help streamline solar permitting, and National League of Cities’ Capstone City Challenge Series in partnership with Madison, Wisconsin to name a few. She also oversees Accela’s annual conference and training event, Accelarate, which attracts more than 1,000 govtech industry executives and influencers.

SOURCE: PR Newswire