Birdeye, the leading marketing platform for multi-location brands, unveiled the industry’s first Agentic Marketing Platform during the opening day of its annual View 2025 conference. Powered by proprietary Large Language Models (LLMs), the platform introduces more than 10 autonomous AI agents that operate as true digital co-workers-executing marketing jobs end-to-end while freeing human teams to focus on customer value creation and trust-building.
This innovation represents a significant leap forward in Agentic AI, where artificial intelligence doesn’t just assist but actively reasons, acts, and delivers outcomes at scale.
Outcome-Driven Architecture for Smarter Marketing
At the core of the Agentic Marketing Platform is Birdeye’s proprietary Outcome Framework—a flexible architecture enabling businesses to customize AI agents to meet specific objectives. By combining Brand AI (ensuring contextual consistency and brand voice) with Industry AI (integrating vertical expertise, compliance, and market trends), the platform ensures every agent operates with both precision and relevance.
“Agentic AI is the future of marketing. We’ve built a platform where AI agents work autonomously, reasoning and acting just like skilled team members but at a scale and speed humans alone can’t match. For the first time, businesses can hand off entire marketing jobs to AI agents and know the work will be done with accuracy.” – Naveen Gupta, CEO at Birdeye
Also Read: Agora Expands Integration with OpenAI Realtime API to Advance Multimodal AI Agent Interactions
Autonomous AI Agents Built for Modern Marketing Teams
Each agent operates with context, memory, and purpose—executing tasks independently or under supervision based on brand guardrails, workflows, and goal-driven prompts. Instead of relying on rigid, rule-based software, marketing leaders can set strategic objectives while AI agents deliver measurable outcomes.
“Reasoning is a key capability of modern AI agents such as those powered by GPT-5. Birdeye is innovating with this new agentic foundation, bringing AI agents that don’t just react, but think, explore, and deliver outcomes businesses can trust.” – Sherwin Wu, Head of Engineering, OpenAI Platform
The first wave of AI agents includes:
- Social AI Agents – Publishing and Engagement agents that schedule branded content and manage real-time customer interactions with intent awareness.
- Review AI Agents – Generation and Response agents that optimize review requests, deliver on-brand responses, and even escalate sensitive cases using visual context.
- Listings Optimization Agent – Recommends updates, identifies keyword opportunities, and ensures accuracy across digital directories.
- Lead Gen Agents – Engage with prospects across social and review channels while dynamically segmenting contacts and creating on-brand templates.
- Reporting Agent – Provides real-time, tailored insights across channels, locations, or employees via an intuitive chat interface.
- Custom Agents – Allow brands to design unique AI workflows for business-specific requirements.
With the Agentic Marketing Platform, Birdeye positions itself at the forefront of the AI-powered marketing revolution, offering multi-location brands a scalable way to optimize performance, enhance engagement, and stay competitive in a rapidly evolving digital landscape.
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