Conversion, the fast-emerging marketing automation platform (MAP) purpose-built for modern B2B teams, announced a $28 million Series A funding round to accelerate the development of its radically simple, data-driven solution for demand generation. The round includes strategic investments from OpenAI, Abstract Ventures, True Ventures, HOF Capital, and Antler.
Born from the frustration of rigid legacy MAPs, Conversion is designed as a growth engine, not just an email tool or automation software but a platform that seamlessly connects CRM and product data to deliver the right message, at the right time, through the right channel.
“We built Conversion because today’s B2B marketing teams are expected to do more with less, faster than ever before. But they’re stuck with outdated tools that require SQL queries, custom integrations, and dedicated RevOps just to run a campaign,” said Neil Tewari, CEO of Conversion. “We’re eliminating that complexity and giving marketers what they really need: speed, control, and personalization at scale.”
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What Sets Conversion Apart:
- Brand-Safe Drag-and-Drop Builder – Create beautiful campaigns in minutes, without compromising brand integrity.
- Magic Blocks for Hyper-Personalization – Leverage real-time product usage, plan tier, and firmographics to deliver context-aware messaging.
- Live CRM and Data Enrichment Sync – No more stale data or silent sync failures. Conversion keeps everything accurate and up-to-date.
- No-Code Workflow Automation – Orchestrate multi-step journeys across the entire customer lifecycle without writing a single line of code.
- Dynamic Segmentation that Works – Build powerful, always-on audiences with just a few clicks — no engineering support needed.
By eliminating technical bottlenecks and enabling cross-functional collaboration, Conversion empowers marketing teams to act on intent signals instantly and accelerate pipeline velocity.
“Our vision is to become the growth engine at the heart of every modern B2B company,” added Neil Tewari “This funding will help us expand our product, grow our team, and support more marketing teams that are ready to move faster.”
Conversion is already being adopted by high-growth SaaS companies looking to upgrade from legacy platforms and get more out of their customer data without the burden of traditional MarTech infrastructure.
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