data.world launches Data Marketplace: A revolutionary e-commerce experience transforms enterprise data discovery

data.world, the enterprise data catalog for the modern data stack, announced the launch of Data Marketplace, a purpose-built, e-commerce-style discovery experience that transforms how business users find and access high-quality data products within their organizations. The new marketplace serves as a curated front door to data.world’s comprehensive catalog, displaying only the most trusted and business-ready data assets organized by domain and use case rather than technical structure.

Data Marketplace addresses a critical challenge facing enterprise organizations: while 73% of enterprise data goes unused for analytics, business users struggle to navigate the technical complexity of traditional data catalogs. The new marketplace experience removes these barriers by providing a consumer-grade interface that makes data discovery as intuitive as online shopping.

“Organizations have invested heavily in building comprehensive data catalogs, but adoption among business users remains a challenge,” said Brett Hurt, CEO and Co-founder of data.world. “Data Marketplace changes that dynamic by meeting business users where they are—providing a familiar, shopping-like experience that makes our customers’ most valuable data products accessible to everyone who needs them.”

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Bridging the technical-business divide

Data Marketplace operates on the principle that different users need different experiences. While data engineers require the full technical depth of a comprehensive catalog, business users need an interface that speaks their language and serves their workflows. The marketplace curates only the highest quality, actively maintained data products and presents them through visual merchandising and domain-based organization.

“Think of it like IKEA,” explained Tim Gasper, Chief Product Officer at data.world. “Your catalog is the warehouse—all the raw materials organized by type and source, perfect for technical teams building solutions. The marketplace is the showroom—curated displays organized by use case and business domain, designed for users who want solutions, not raw materials.”

Three pillars of enterprise value

Data Marketplace delivers value through three core pillars:

• Discovery: Simplified decision-making through intuitive domain-based organization, visual merchandising, and curated experiences that surface only explicitly published, high-quality data products.
• Adoption: Expanded platform reach with consumer-grade user experience, simplified navigation purpose-built for business users, and configurable landing pages with personalized suggestions.
• Insight: Future-proofed strategy aligned with data mesh and domain-oriented data management practices, efficient governance that balances control with accessibility, and seamless transitions between marketplace and catalog views.

Industry-leading innovation

Data Marketplace represents data.world’s continued innovation in making enterprise data more accessible and valuable. Built on the company’s unique knowledge graph foundation, the marketplace maintains all the governance, security, and lineage capabilities of the underlying catalog while providing an entirely new user experience optimized for business consumption.

“This isn’t just a new interface—it’s a fundamental shift in how we think about data accessibility,” said Gasper. “Instead of expecting business users to become data engineers, we’re making data behave like the consumer products they’re already comfortable with.”

Seamless integration, immediate value

Data Marketplace integrates seamlessly with existing data.world deployments, requiring no data duplication or separate maintenance. Data products are created and managed in the familiar catalog environment, then published to the marketplace with a simple status change. This approach ensures organizations can leverage existing investments in metadata and documentation while providing immediate value to business users.

Key capabilities include:

• Domain-based organization around business functions, rather than tech systems
• Visual merchandizing with hero images and e-commerce-style browsing
• Curated experience displaying only explicitly published, trusted data products
• Configurable landing pages with personalized content suggestions
• White-labeling options for brand customization
• Seamless transitions between marketplace and catalog views

SOURCE: PRNewswire