MikMak unveils groundbreaking platform innovations, including shoppable recipes and one-click purchasing options

MikMak, the global software company that helps the world’s leading brands grow commerce-first, unveils the latest innovations to MikMak 3.0, the most advanced eCommerce enablement and analytics platform worldwide. These product enhancements, coupled with MikMak’s new partnership with leading global advisor on consumer behaviour, Circana, will offer brands insights on how digital marketing influences their offline sales lift, prevent cart abandonment, and implement strategies to convert shoppers in a turbulent and highly competitive economic context.

Measuring the impact of digital marketing on in-store sales: MikMak and Circana’s Digitally Influenced Offline Sales Lift Report

While the majority of brands’ revenues today come from brick-and-mortar sales, today’s consumers are focused on digital. Research from Forrester notes that U.S. digital-influenced retail sales are expected to reach $3.8 trillion (+7.2%) by 2027. In this context, brands need a better understanding of the channels, platforms, and retailers driving the highest offline sales impact.

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To overcome this industrywide pain point, MikMak partnered with Circana to create a first-of-its-kind solution to measure the impact of MikMak-enabled digital marketing on offline sales lift. The Digitally Influenced Offline Sales Lift Report enables eligible U.S. brands to confidently understand three types of insights:

• Digital marketing’s overall impact on offline sales, by channel, campaign, and more
• Demographic insights into who is most likely to make in-store purchases after interacting with digital marketing content
• Incremental sales values to strengthen relationships with retailer partners and advocate for more in-store shelf space and better positioning online

“Understanding the relationship between omnichannel marketing, online sales, and offline sales has long been a challenge for brands, and we’re thrilled to partner with a market leader like MikMak to bring this solution to their impressive roster of brand partners,” says Michael Quinn, senior vice president of global media at Circana. “With MikMak and Circana’s new analytics capabilities, MikMak’s brand partners will be able to get actionable insights into their offline sales, justify their digital marketing strategies, and strengthen and develop partnerships with retailers.”

Shortening the path to purchase: MikMak Commerce Direct Add to Cart capabilities

Accelerating sales and retaining customers means resolving continuous pain points in the path to purchase, specifically cart abandonment. A recent study found that 17% of online shoppers have abandoned their shopping carts due to a complicated and lengthy checkout process.

MikMak’s new Direct Add to Cart feature enables quick, easy, and efficient checkouts, as it allows shoppers to send a selected product directly to the retailer’s cart with a single click, from all types of media and brand websites. This eliminates points of friction that could lead a would-be customer to abandon their cart and decide to shop later – or elsewhere.

SOURCE: GlobeNewswire