The Ultimate AI in Email Marketing Guide: Boost Engagement and Drive Conversions

If you haven’t heard the term AI, you are living under the rock. If you’re a marketer who has heard the term AI and hasn’t used it yet, well, you have to come outside of the rock. Artificial intelligence aka AI is everywhere, not like the ones they show in the movies, these are friendly ones, at least until now.

AI in email marketing continues to be a crucial tool for businesses, as 69% of marketers use it to share their content and connect with their audience. However, with the advancement of AI, new opportunities are arising to improve the effectiveness of email campaigns.

AI is changing the game by transforming how we plan, execute, and optimize email campaigns. This leads to better engagement, personalized experiences, and ultimately, improved outcomes. So, why should you be interested about using AI email marketing, and why should you integrate it into your campaigns? Let’s unwind.

How Does AI In Email Marketing Help Businesses?

AI in email marketing is a valuable tool for improving marketing strategies for businesses. With AI technology, marketers can enhance their ability to connect with people, personalize emails, and achieve better results. Especially, consumers typically spend just 10 seconds reading brand emails. Here are the benefits of using AI email automation:

1. Personalized Emails: AI helps marketers understand lots of user information to create personal email campaigns. This means sending the right messages to the right people at the right time.
2. Time-Saving Automation: AI tools can do some parts of email marketing automatically, like writing subject lines or sending personalized emails. This saves time for marketers, so they can focus on other important things.
3. Smart Strategy: AI tools look at data and give insights to help marketers make their email strategy better. This includes sending emails at the right times, cleaning up email lists, and making newsletters with personalized content.
4. Improved Engagement: AI deciphers data about subscribers and website visitors to predict what they might do, like opening an email or clicking a link. This helps in making emails that people find interesting and want to engage with.
5. Easier Work Process: AI tools make it easier for marketers to find important information from big sets of data. This helps them make smart decisions based on data, improve their strategy, and make sure emails get delivered to inboxes.

Using AI in email marketing leads to better content, more people opening and clicking on emails, and higher chances of people doing what you want them to do. It lets marketers send personal and interesting emails, which helps their businesses do better.

Why Marketers Are Using AI in Email Marketing?

HubSpot surveyed 1,350 U.S. business professionals to understand how AI is being utilized. Currently, 1 in 5 business professionals incorporates AI/automation in their roles. Notably, 82% of surveyed marketers express that generative AI has influenced their content creation plans for 2023, citing time savings, improved content quality, and enhanced personalization as the top benefits.

Furthermore, 28% of marketers use generative AI specifically for crafting emails. Of those, 43% find it helpful, and 54% consider it very effective. Overall, marketers leveraging generative AI report saving an average of over 3 hours on each content piece. This time efficiency allows them to dedicate more focus to essential tasks and aspects of their roles that bring them the most satisfaction.

Also Read: Your Ultimate Guide to Key Sales Performance Metrics

AI Tools to Boost Your Email Marketing Strategy

Want to amp up your email marketing using AI? Here are some simple and effective tools to get started:

• ChatGPT: ChatGPT is a smart tool that helps you with tasks like writing emails, essays, and blogs. It generates text that sounds natural and human-like.
• Jasper: Jasper is an easy-to-use AI writing tool. It can create text, translate languages, and provide answers to your questions. It’s great for various creative content needs.
• Instantly: This helps in controlling the cold email process. This tool lets you send a lot of emails effortlessly, making your cold email campaigns more successful and scalable with the help of smart AI.
• Phrasee: Phrasee uses AI in email marketing to analyze brand guidelines and past messages, helping in creating compelling email subject lines and CTAs that boost conversion rates.
• Grammarly: Grammarly is a powerful writing assistant and plagiarism checker. It’s a handy tool for checking grammar, proofreading, and improving your overall writing.
• LeadGnome: Tailored for marketing and sales teams, LeadGnome is an email mining software. It improves your database health, generates sales leads, and provides valuable intelligence from B2B email replies.
• Seventh Sense: Cut through inbox clutter with Seventh Sense. This tool automatically sends emails at the optimal engagement time for each recipient, increasing deliverability, engagement, and conversion.

Winding Up

AI in email marketing is becoming increasingly pivotal for business. Brands can benefit significantly from AI-based tools, making it faster and simpler to achieve better results. Whether it’s personalizing email newsletters or delivering highly relevant product recommendations in e-commerce, today’s marketers can enhance the effectiveness of email marketing by embracing AI and its diverse possibilities.