HCLSoftware Introduces HCL Unica+: An AI-First MarTech Platform Built for the Intelligence Economy

HCLSoftware, a global leader in enterprise software solutions, has unveiled HCL Unica+, a next-generation marketing technology platform purpose-built for the emerging Intelligence Economy. Infused with advanced agentic AI capabilities, HCL Unica+ transforms the traditional marketing model by delivering intelligent, data-driven, and context-aware engagement that aligns with evolving customer expectations.

Unlike legacy approaches rooted in the attention economy—where brands compete for clicks in an increasingly noisy digital environment—HCL Unica+ is engineered to navigate today’s complex landscape shaped by channel fragmentation, content overload, and AI-generated distractions. By emphasizing trust, relevance, and personalization, the platform empowers marketers to move beyond fleeting impressions and foster meaningful, loyalty-driven relationships.

“The bridge to trust is the intelligence economy which we believe is the future of marketing and the philosophy by which HCL Unica+ was created,” said Raj Iyer, Executive Vice President and Portfolio Manager, HCLSoftware. “Whereas digital experiences are often generic and irrelevant, brands can use the power of intent to deliver memorable experiences that build trust and strengthen relationships.”

HCL Unica+ embodies the Intelligence Economy by leveraging AI to deliver insight, engagement, and experience in every customer interaction. With an intelligent backbone, the platform gives marketers deeper visibility into customer behavior, the ability to craft contextual journeys, and tools to deliver real-time, personalized experiences at scale.

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“The age of random applications of AI, automation and data is over as customers and marketers alike have heightened expectations for engagement rich with intentionality and notable outcomes,” noted Liz Miller, VP & Principal Analyst with Constellation Research. “CMOs and their teams deserve marketing technologies that meet this new era of intelligence head on with platforms that deliver context and understanding of both the customer and the business, drawing from data and insights from across the organization and across the digital and physical reality of the customer.”

Key Capabilities of HCL Unica+

• Autonomous AI Agents:

  • Segmentation Agent delivers hyper-personalized offers with real-time “segment of one” precision.

  • Content Optimizer Agent automates contextual, dynamic content creation.

  • Insights Agent translates performance data into actionable intelligence to improve campaign outcomes.

• MaxAI—The Marketer’s AI Workbench:

  • Build custom AI models tailored for targeted campaigns and refined audience scoring.

  • Use the MaxAI Always-on Assistant to streamline campaign design, optimization, and execution.

• Digital Body Language Analysis:

  • Capture and interpret digital behaviors to anticipate customer needs and drive proactive engagement.

• Real-Time Personalization:

  • Deliver relevant content instantly, powered by continuous learning and deep behavioral insights.

• Unified Customer View:

  • Consolidate customer data into a single, high-definition profile to drive precision targeting and intent-based actions.

• Privacy-First, Responsible AI:

  • Built-in ethical AI frameworks ensure compliance, privacy, and safety at every step.

“With HCL Unica+, we’re entering a new era, one that enhances marketers’ capabilities thanks to AI, all at the service of our customers’ satisfaction,” said Thomas Ricoux, Head of Marketing, Digital, and Customer Relationships, Macif. “The change in UX/UI enables marketing teams to focus on the performance of their campaigns, with a global and efficient vision.”