Platform Exceeds 15 Million Searchable Influencer Profiles
IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for the world’s leading brands, announced that it has dramatically increased the capabilities of the discovery toolsets found inside IZEAx® Unity Suite and IZEAx® Discovery. Marketers can now search more than 15 million social media influencer profiles, up 50% from 10 million profiles in February of 2021. The latest improvement to IZEA’s search functionality also adds support for more than 1 million YouTube channels, all enriched with IZEA’s proprietary BrandGraph® artificial intelligence engine.
IZEAx allows marketers to search social profiles to identify prospective influencers for brand collaborations. It enables brands to see content engagement and performance data, as well as benchmark creators against each other. IZEAx supports profiles and content from blogs, Twitter, Pinterest, Instagram, TikTok, and YouTube — with an ever-expanding universe of global creators.
“A key step in any influencer marketing campaign is identifying the best collaborators for your program,” said Ted Murphy, Founder and CEO of IZEA. “This update provides a substantial increase to the universe of influencers we can surface for brands, which in turn helps to create greater opportunities for creators to connect with them and earn. We are delighted to help more creators get discovered and find the right brand for their audience.”
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Pricing Increase for IZEAx Discovery
Since IZEA first launched IZEAx Discovery in 2019, it has become a significantly more capable tool for marketing. Recent additions include Unity Profiles, audience data, and robust analytics. In addition, marketers can now benchmark follower count and content performance and view audience engagement insights with keywords, mentions, hashtags, brands, and themes.
Effective Monday, Feb. 7, the price of IZEAx Discovery increases from $149 to $169 per month for new customers. This price increase reflects the additional capabilities the tool brings influencer marketing professionals and the value it helps them create.
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