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As part of a closed beta program, several OOH media owners spanning North America, Europe, and Australia have already begun to leverage Broadsign Reach Header Bidder to streamline programmatic transactions, including early adopter and leading Australian DOOH operator QMS. “The Broadsign Reach Header Bidder is a big step in the right direction. pDOOH continues to be an enhancer to OOH and with its ongoing growth and demand from existing and new spenders in the category, this solution helps our business continue to focus on delivering client campaigns with precision, context, and impact,” shared David Sutherland, QMS General Manager of Programmatic.
“Continued programmatic DOOH growth is essential to the future of OOH but requires industry-wide collaboration and innovation. The Broadsign Reach Header Bidder aligns with our mission of making it easy for media owners to tap into all available revenue streams, even if from a different platform,” shared Edith Gagne, Vice President, Programmatic Success, Broadsign. “Consolidating programmatic demand from multiple SSPs into one environment will drive increased efficiency and optimized yield management, helping to fuel programmatic DOOH momentum overall.”</div
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