TapClicks Unveils TapMedia to Offer Advertisers Premium Media Inventory at Reduced Costs

TapClicks, a leader in Smart Marketing solutions, has officially launched TapMedia, a cutting-edge media delivery solution designed to transform how advertisers access and manage premium inventory across CTV, mobile, linear TV, and display channels. Leveraging seamless integrations with top demand-side (DSP) and supply-side (SSP) platforms, TapMedia blends AI-powered targeting, dynamic optimization, and strategic pricing to maximize performance and efficiency.

With TapMedia, advertisers can tap into more than 125 high-quality streaming publishers, including major names from A&E to YouTube TV, spanning over 40 million screens and delivering an impressive 10 billion+ impressions each month. The platform offers CPM savings of up to 50%, enabling advertisers to retain access to the premium inventory they already rely on—while significantly lowering costs and increasing ROI.

“Our goal with TapMedia is simple: give advertisers the same premium media they’re already buying, but with richer insights, better pricing, and unmatched flexibility,” said Michael Jolly, SVP, Strategy & Partnerships at TapClicks. “This is about flipping the media-buying script to the advantage of the advertiser. With TapMedia, we’re removing the inefficiencies and putting control, and value, back in the advertiser’s hands.”

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TapMedia: Redefining Media Buying for the Digital Age

Designed to empower marketing teams with greater control, performance, and transparency, TapMedia offers a robust suite of features tailored to modern campaign goals:

• Premium Private Marketplaces (CPPM): Unlock access to exclusive, brand-safe inventory at competitive, agency-level rates.
• AI-Powered Optimization: Employ real-time bidding and adaptive campaign adjustments to drive higher engagement at reduced costs.
• Unified Audience Targeting: Achieve granular targeting precision with behavioral, geographic, and contextual filters across devices.
• Flexible Campaign Frameworks: Customize for awareness, engagement, or conversions with comprehensive analytics and brand-lift measurement.

This launch positions TapClicks as a disruptive force in the evolving digital advertising ecosystem—equipping marketers with smarter tools to achieve more with every media dollar spent.