Equativ expands the curation offering, increasing addressability in a changing identity landscape News Desk Apr 16, 2024 Equativ , the global, independent adtech company, announced the latest optimizations to Equativ Buyer Connect (EBC), a…
Programmatic Advertising: The Ultimate Guide for Marketers Alisha Patil Apr 15, 2024 Keeping pace with the constantly evolving realm of advertising can sometimes seem daunting. One area that has experienced…
Demand Side Platform for Programmatic Advertising: A Beginner’s Guide Aparna M A Mar 13, 2024 The era where marketers relied on physical advertisement options is long gone. People nowadays live in two worlds: online (mostly)…
Basis Technologies is the First DSP to Integrate Google Ads Performance Max Campaign Reporting News Desk Dec 6, 2023 Basis Technologies, a global provider of programmatic advertising and media automation solutions, announced a first-to-market…
Cleaning Up Programmatic: Sharethrough, First Ad Exchange to Automatically Remove High-Carbon and… News Desk Jun 19, 2023 Sharethrough, one of the top global independent omnichannel ad exchanges, has announced two major initiatives that will lower…
Simpli.fi to Acquire Contextual and Native Demand-Side Platform, Bidtellect PR Newswire Mar 1, 2023 Simpli.fi, the advertising automation platform for agencies, brands, and media companies, announced that it has entered into a…
Yahoo and DIRECTV Advertising Expand Advanced TV Partnership to Include Set-Top Box Data Business Wire Oct 18, 2022 Yahoo announced an expansion of its partnership with DIRECTV Advertising to include set-top box (STB) data, backed by…
InMobi Integrates Mobile Supply With Yahoo’s Demand-Side Platform for Direct Advertiser Access Business Wire Jun 30, 2022 Supply Path Optimization Provides Clear and Transparent Access to Valuable Audiences InMobi, a leading provider of content,…
LifeStreet Launches Nero – the First Mobile Demand-Side Platform to Offer True Bidding… Business Wire Jun 29, 2022 New platform proudly delivers added transparency through its managed service; will release Nero’s self-serve solution later in…
JCDecaux and VIOOH launch programmatic digital out-of-home in Brazil Globe Newswire Jun 22, 2022 JCDecaux SA, the number one outdoor advertising company worldwide, in partnership with VIOOH, the leading premium global digital…