INFUSE Launches INFUSE ONE: A Breakthrough in B2B Demand Performance Strategy

INFUSE, the global leader in B2B demand performance, announced the official launch of INFUSE ONE, its flagship demand generation solution. Designed to meet the needs of today’s dynamic B2B landscape, INFUSE ONE enables scalable, omnichannel strategies that maximize performance through unlimited engagement—creating a new standard for modern demand generation.

Built on a foundation of market-tested strategies and enhanced with innovative components never before offered in the demand generation space, INFUSE ONE represents a unified, end-to-end solution that evolves alongside B2B buyers and GTM (go-to-market) teams.

INFUSE ONE delivers results by aligning with the entire B2B buying cycle, offering ongoing, full-funnel support over the course of a year. The program leverages INFUSE’s proprietary intelligence to execute continuous optimization, helping businesses achieve strategic goals, sharpen competitive advantage, and maintain long-term performance readiness.

“We’re deeply committed to investing in innovative new solutions and technologies that empower clients to not only meet new buyer and market realities, but also exceed their goals to thrive and propel their growth,” said Alexander Kesler, Founder and CEO of INFUSE. “Marketers need a new playbook—a solution that is tailored to their unique needs and challenges, while closely aligning with the evolving buyers’ needs. INFUSE ONE was developed with this vision in mind and represents a momentous step forward.”

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A Comprehensive Framework Built for Real-World Buyer Behavior

INFUSE ONE is grounded in five core pillars that define demand performance success:

• Demand Identity & Resolution
• Demand Partnerships & Integrations
• Demand Engagement & Activation
• Demand Intelligence & Optimization
• Demand Sales Enablement

This strategic framework equips revenue teams with the tools and data needed to identify, engage, and nurture buying groups at high-value accounts. From early awareness to sales enablement, the program adapts to meet buyers where they are, orchestrating data-driven journeys that drive results.

Meeting Buyers Where They Are

As B2B purchase journeys become more complex, traditional approaches no longer suffice. INFUSE ONE enables GTM teams to deliver personalized, omnichannel experiences that accelerate the buyer’s path and strengthen advocacy.

“B2B buyers are constantly evolving how they make purchase decisions, and as such, we must prioritize buyer enablement. Marketers need to meet their buying groups where they are to deliver compelling, omnichannel experiences that facilitate the buying process and empower buyers to advocate for their solutions. INFUSE ONE allows revenue teams to do just that by orchestrating journeys that drive brand-to-demand performance, ultimately delivering on outcomes.” — Alexander Kesler, Founder and CEO of INFUSE

Futureproofing Demand Generation

With INFUSE ONE, INFUSE is setting a new benchmark for what demand performance looks like in a rapidly shifting B2B landscape. By enabling flexible, intelligent, and data-driven engagement strategies, the program empowers organizations to scale effectively, optimize continuously, and drive measurable outcomes across the funnel.