The News This Week: MarTech 360’s Weekly News Roundup featuring Pexip, MailUp, Gamut, Woocommerce, Zoom

Here is MarTech 360’s weekly roundup of the top news from global markets. In this fast paced world, breaking down information helps readers grasp the nuances that follow the news.

In Marketing Automation news this week…

Pexip Engage – A Video-Enabled Customer Engagement Application

Pexip, a global video communication platform, announced that it has launched Pexip Engage, an innovative new customer engagement application. 

Getlink: Eurotunnel And Salesforce Team Up To Power Digital Transformation And Drive Greater Engagement With Le Shuttle’s Customers

Eurotunnel has selected Salesforce, the global leader in Customer Relationship Management (CRM) to support its digital transformation journey and enhance engagement with customers by leveraging Salesforce Marketing Cloud.

MailUp And Contactlab Announce Their Integration

MailUp and Contactlab are pleased to announce their integration following the acquisition of Contactlab S.p.A. by Growens Group (here is the press release), of which MailUp is part.

Gamut Revolutionizes Local OTT Advertising Through Advanced And Turnkey Personalization Of Ads Across Over 100 Premium Content Providers Through Exlusuve Partnership With Adgreetz

Gamut, Cox Media Group’s award-winning end-to-end automated and intelligent advertising platform for local OTT advertising, has entered a strategic partnership with AdGreetz, the industry’s leading ad-tech, martech personalization provider.

In Social Media news this week…

Woocommerce And Pinterest Announce Strategic Partnership

WooCommerce, the leading open source ecommerce platform, and Pinterest, a visual discovery engine and shopping discovery platform, announced a strategic partnership featuring an exchange of services benefiting both companies and their users.

PFL MMA Appoints Digital Content Executive And Award-Winning Producer Sean Loughlin As SVP Global Brand, Digital & Social

The Professional Fighters League (PFL), the fastest growing and most innovative sports league, announced digital content executive and award-winning producer Sean Loughlin has joined the company as SVP Global Brand, Digital & Social.

In Mobile Technology news this week…

Zoom Announces Platform Innovations To Elevate The Total Customer Experience

At its second Work Transformation Summit, Zoom Video Communications, Inc. (NASDAQ: ZM) unveiled its latest innovations in the Zoom platform to help businesses improve customer and employee experiences for the new ‘work anywhere’ workforce. 

Smart Revolutionizes Video Services To Elevate Customer Experience

PLDT’s wireless subsidiary Smart Communications, Inc. (Smart) is breaking new ground in OTT (over-the-top) video experience for its customers, with the deployment of Firstlight Media’s cloud native OTT platform.

In Marketing Analytics news this week…

CCH® Tagetik ESG & Sustainability Expert Solution From Wolters Kluwer Helps Organizations Go Beyond Compliance To Drive Growth And Combat Risk

Wolters Kluwer, a global leader in professional information, software solutions and services, announces CCH® Tagetik ESG & Sustainability Performance Management, further extending its comprehensive regulatory compliance offering.

Notified Expands Its Event Cloud To In-Person Events, Supporting The Entire Event Portfolio

Intrado Corporation , a global leader in technology-enabled services, announced that its Notified business segment has expanded its Event Cloud platform to support the entire event portfolio, including virtual, hybrid, and in-person events. 

Sitecore Reveals Updated Product Suite, Building On Technology Innovations Gained From Recent Acquisitions

Sitecore®, the global leader in end-to-end digital experience software, announced it has fully integrated the core products from the acquisitions of Boxever, Four51, Moosend and Reflektion into its Digital Experience Platform (DXP).