Bell Media and StackAdapt Partner to Accelerate Canadian Programmatic Growth

StackAdapt, a leading multi-channel advertising platform, and Bell Media, Canada’s leading media and entertainment company, announced a partnership to enable Bell Media’s premium inventory across connected TV (CTV), display, video, audio, and digital out-of-home (DOOH) channels through StackAdapt’s platform. This collaboration offers agencies and brands unmatched reach and precision in digital advertising in Canada, backed by two of the country’s foremost programmatic leaders.

StackAdapt’s unique integration with Bell Media brings advertisers streamlined access to the best of Canadian CTV and digital inventory, designed to meet the complex demands of modern buyers. With CTV demand in Canada continuing to grow, this partnership equips advertisers to scale campaigns effectively across the country’s largest and fastest-growing digital landscape.

“Partnering with Bell Media amplifies our mission to offer premium, accessible inventory to Canadian advertisers across all channels,” said Greg Joseph, VP of Inventory Development at StackAdapt. “Together, we’re strengthening Canada’s programmatic ecosystem, empowering advertisers with unparalleled tools to engage audiences in meaningful ways.”

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“This partnership with StackAdapt marks a strategic step forward in aligning Bell Media’s premium CTV and digital inventory with the evolving needs of advertisers in Canada and beyond,” said Sabrina Segal, Director of Advanced Advertising and National Sales at Bell Media. “With a projected 350% increase in our CTV inventory by 2025, far outpacing the industry, this collaboration ensures our advertising clients can effectively leverage our expansive portfolio of assets to make a strong impact in a highly competitive digital landscape.”

As advertisers seek to expand their CTV and digital reach, this partnership leverages StackAdapt’s robust programmatic capabilities, enabling brands to build impactful campaigns across Bell Media’s diverse premium inventory, with the upcoming addition of live sports as we scale our partnership. This integration reinforces StackAdapt’s position as the preferred programmatic platform for marketers everywhere, and further enhances both Bell Media and StackAdapt’s commitment to driving innovation within Canada’s programmatic space.

“Gaining access to Bell Media‘s inventory through StackAdapt has enabled us to expand our CTV reach and revitalize our campaigns for increased growth and audience reach,” says David Olynyk, Managing Director at Evolve Agency Group. “As Connected TV consumption continues its explosive growth, this strategic partnership empowers us to deliver precisely targeted campaigns to Canadian audiences with unparalleled reach and efficiency.”

This partnership marks a significant milestone for the Canadian advertising landscape, showcasing the power of collaboration between two industry leaders to unlock new opportunities for advertisers and enhance the overall programmatic ecosystem. By joining forces, Bell Media and StackAdapt ensure that agencies and brands have efficient access to high-quality content, empowering them to reach audiences effectively and achieve their advertising goals.

SOURCE: Businesswire