Innovid Partners with 51toCarbonZero for a Greener Future in Advertising

On December 4, 2024, Innovid partnered with 51toCarbonZero (51-0) to advance its sustainability efforts and reduce its carbon footprint. This collaboration is part of Innovid’s commitment to achieving net-zero emissions across its advertising solutions. As an independent software platform specializing in the creation, delivery, measurement, and optimization of advertising, Innovid aims to enhance operational efficiency while promoting eco-friendly practices.

David Fahey, Senior Vice President at Innovid, emphasized that this partnership is a significant milestone in the company’s journey toward reducing carbon impact not only for itself but for the entire advertising ecosystem. With access to over a billion video ad impressions daily, Innovid recognizes the sustainability challenges that need addressing. The partnership with 51-0 will facilitate the identification of carbon reduction opportunities and streamline operations.

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Through 51-0’s innovative platform, Innovid will quantitatively measure and manage its emissions, employing strategies tailored for decarbonization. This initiative aligns with Innovid’s broader Harmony initiative, which seeks to optimize the connected TV ecosystem by eliminating inefficiencies and reducing energy waste.

David Murnick, North American GM at 51-0, expressed excitement about transforming Innovid’s climate commitments into strategic advantages that drive business growth while advancing their shared goal of achieving net-zero emissions. This partnership also builds on 51-0’s existing collaborations within the industry, reinforcing a collective effort toward meaningful climate solutions in advertising.