VIOOH, the leading premium global digital out of home (DOOH) supply side platform, announced it has placed second in the MarTech 50 ranking for 2024, a leap of 12 places since 2023 when it ranked fourteenth.
BusinessCloud’s MarTech 50 is an annual ranking of UK companies creating original technology for marketing and advertising. It celebrates the UK’s most innovative start-ups, scale-ups and established firms creating technology in the marketing and advertising industry.
Following the creation of a 102-strong shortlist, the final ranking was decided by a combination of selections from an expert judging panel and a public vote among readers of BusinessCloud.
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The judging panel was comprised of:
- Christopher Martin, Event Director, Marketing Technology Expo
- Robin Langford, Editor, Performance Marketing World
- Davina Lines, MD, eCommerce Club and Mixing Digital
- Jonathan Symcox, Editor, BusinessCloud
“It’s a testament to the hard work and dedication of our people that VIOOH has leapt to second position this year. To ensure we remain at the forefront of the evolving programmatic DOOH landscape, we’re looking to forge more partnerships with the right media owners globally, continuing our ongoing commitment of investing in market-leading technology and expanding our presence into new markets. The year ahead promises exciting developments for an industry that has successfully navigated its way to becoming a key component in every media plan,” said Jean-Christophe Conti, Chief Executive Officer at VIOOH.
“It’s a privilege to shine a light on such a rich selection of companies based around the UK. Our MarTech 50 ranking for 2024 is made up of companies optimising the marketing process for brands – from advertising to sales intelligence, SEO, loyalty, and rewards,” said Jonathan Symcox, Editor at BusinessCloud.
SOURCE: VIOOH
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