DoubleVerify Partners with Impact Plus to Empower Brands with Carbon Footprint Insights for Digital Ad Campaigns

DoubleVerify, a leading software platform for media quality verification, performance optimization, and campaign outcome measurement, has announced a strategic partnership with Impact Plus, a sustainability technology leader dedicated to reducing the environmental impact of advertising. Through this collaboration, brands can now access DV’s Emissions Measurement solution, powered by Impact Plus, to monitor and manage the carbon footprint of their digital advertising campaigns.

“As sustainability remains a priority across the advertising ecosystem, brands are looking for ways to understand and address their environmental footprint,” said Steven Woolway, EVP, Business Development at DoubleVerify. “Our integration with Impact Plus gives advertisers the data and transparency they need to make more informed, responsible decisions without sacrificing performance or scale.”

The new solution offers brands a comprehensive and transparent view of emissions generated across the entire digital advertising supply chain. By integrating seamlessly with DV’s existing platform, this offering supports more sustainable media strategies without compromising on campaign effectiveness.

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Key benefits for advertisers include:

• Real-time emissions tracking: Monitor greenhouse gas (GHG) emissions across all digital touchpoints to better understand a campaign’s carbon footprint.
• Benchmarking and performance comparisons: Analyze the carbon efficiency of different campaign tactics to guide smarter, more eco-conscious media investments.
• Sustainability-informed campaign planning: Incorporate emissions data into strategic media planning to align with corporate sustainability goals.

Later this year, DV plans to enhance this offering with DV Scibids AI™, its proprietary dynamic activation technology. This will allow advertisers to optimize for both business performance and sustainability in real time—automatically shifting investments toward lower-emission ad placements while maintaining campaign impact.

Impact Plus, known for its advanced automation tools that assess GHG emissions across campaigns, brings a new layer of intelligence into DV’s measurement ecosystem. The integration enables brands to act decisively at the intersection of media quality and environmental responsibility.

“Reducing advertising’s environmental impact starts with evaluation,” said Vincent Villaret, CEO, Impact Plus. “Together with DoubleVerify, we’re helping brands embed sustainability into their digital strategies, making it easier to take action based on GHG emissions and media quality data.”

As environmental accountability becomes increasingly critical in digital marketing, this partnership underscores both companies’ commitment to helping brands lead the way in responsible advertising.