7 Video Marketing Tools You Should Know About in 2024

Have you ever observed the way videos have asserted themselves in the marketing arena? It’s amazing! In fact, a staggering 86% of marketing professionals stated in a recent study that they use video as a marketing technique. Video marketing tools are becoming pivotal for both companies and content creators.

These tools can help you produce excellent videos with a distinct message for your brand or product, which guarantees that your videos are viewed and earn money. Here’s where the best video marketing software can help.

We’ve put together a list of the most important video marketing tools and techniques to assist you in increasing the effectiveness of your video creation and marketing, just to make your life even easier. Now let’s get started.

What is Video Marketing?

Video marketing involves the utilization of videos to promote and advertise products, enhance customer engagement, and target an audience that prefers video content over written text. Unlike text, videos have the ability to create a stronger emotional connection between the consumer and the product, particularly when businesses involve people in their videos.

Also Read: 5 Key Practices You Need to Know About Search Engine Marketing

Top 7 Video Marketing Tools You Can Consider in 2023 and Beyond

Regardless of how experienced you are as a video creator or if this is your first video, these are some of the best video marketing tools for online brand promotion and audience growth.

1. Movavi

Unlike various other mobile video editing tools, the Movavi Video Editor Clips application allows you to crop videos for various social media formats. Videos exported from the free Movavi version will have a watermark. The premium edition, which will start at $1.99 per month, will eliminate the watermark and let you add animated stickers, personalized logos, and other extra features.

2. Promo.com

Promo makes promotional marketing videos, which are created precisely for that purpose. This platform is directly compatible with YouTube, Facebook, and Instagram. This online video platform allows you to add licensed clip art, stock photographs, music, and more, and it can do a number of basic video editing tasks for free. Promo allows you to crop your video to any desired format based on the social network platform you target, just like a lot of other platforms. Promo’s “swipe up” integration and embedded link functionalities are among its greatest advantages because of its official partnerships with social networks. Its premium plans begin at $39.

3. Filmora

Filmora stands out as a feature-rich video editing program, providing users with extensive flexibility, especially when leveraging advanced video marketing tools. With Filmora, you can change the brightness, speed, color effects, and other aspects of your videos. However, it contains all the standard functionality plus a ton more, like speed control, audio mixer options, voice-over options, and trim/split and ratio/crop functions, among other features. Many of its features are available for free. Your business and social media presence can be enhanced by making interactive movies with the aid of the video editing interface. Filmora’s FilmoraGO application is compatible with iOS and Android smartphones as well as Windows and Mac PCs.

4. VidIQ

For marketers hoping to capitalize on organic social media traffic, VidIQ is a well-liked video editing tool. It is preferred by numerous YouTube marketers, who use it to make the most of their videos and optimize their performance. With VidIQ, you can track your real-time analytics, maximize your organic reach on YouTube, find popular and relevant keywords, and so on. There is a premium plan that starts at $7.50 per month although the basic plan is free.

5. Shakr

Shakr, an innovative video marketing tools platform, is specially designed to make it easier for your brand to create videos. Shakr offers over 1,000 unique video styles, so you may find plenty of amazing ones for your social media videos. You can alter your video to fit the platform—like Facebook, for instance. You may also produce business and promotional movies, add text overlays, and make your own videos easily by dragging and dropping your photos and video clips for simple editing.

6. VidYard

VidYard, another popular video marketing tool, aims to assist you in making amazing videos that will captivate your viewers. It’s a well-liked app that was previously utilized by several major corporations, like Lenovo and Citibank. In addition to facilitating corporate communication—such as staff training videos—the program can assist firms in generating leads. You can post any films you make on social media and get hosting assistance from VidYard. VidYard includes integrated analytics and data to assist you in determining how your video performs accurately and assist you with your marketing requirements, the marketing tool will also interface with other programs like HubSpot or Salesforce.

7. CommonCraft

With the aid of images and movies, users may make animations and videos with this, one of the most widely used video marketing tools. The platform offers a plethora of amazing features that enhance the visual appeal of your film. To keep your audience interested, make explanation videos, text overlay videos, and other content. Audio clips and animations are also options.

Final Thoughts

Video marketing tools are here to stay and are getting even more prominent. Creating and sharing videos used to be expensive, but now, with plenty of video content marketing tools, you can easily create, edit, and guide your videos at a very reasonable cost. It’s fantastic news for your budget, making it super affordable to launch an impressive video marketing campaign. In essence, the era of video marketing tools and techniques has eliminated financial barriers, making it not just feasible but imperative to initiate a dynamic video marketing campaign.