7 Reasons Why Video Marketing is Important for Your Business in 2024

Video marketing is one of the most effective marketing methods. According to studies, 91% of businesses use video content in their marketing strategies.

At least 75% of consumers prefer learning about products or services through videos rather than text. This is why the importance of video marketing is paramount.

Hence to remain relevant and a “go-to” company, your marketing tactic must include video marketing. This article discusses why video content marketing is crucial for your brand.

What is Video Marketing?

Video marketing refers to the use of videos to promote a brand, product, or service. It is an effective way to engage audiences and deliver messages in an emotionally engaging manner. It has gained significant importance in the digital landscape, with a majority of consumers preferring to watch videos to learn about products or services.

When used effectively, video can be a potent tool for brands to communicate their messages to a broad audience. It works with content strategies for both B2C and B2B audiences.

More than 90% of businesses use video as a marketing tool, according to recent surveys by Hubspot, making it a common and advantageous choice for many enterprises. This represents a huge increase from prior years and an all-time high since data tracking began, highlighting the growing significance and importance of video marketing. Additionally, 66% of consumers regard videos as useful sources of information when making purchases, and 86% of marketing professionals use video as a marketing technique.

Why is Video Marketing Important?

Video marketing is crucial due to its high engagement and reach potential, leading to increased conversions, improved brand awareness, better SEO performance, and versatile content options.

The importance of video marketing is rising as digital marketing trends change rapidly.

By 2023, 86% of companies will reportedly employ video marketing in their marketing strategies, as it continues to gain popularity. This number is steadily increasing, infiltrating every sector and business, as there are numerous benefits to video marketing.

With an inbound marketing approach, a video may be used to accomplish a variety of goals, including increasing brand awareness and generating leads and sales.

Also Read: Personalized Video Marketing: Connecting with Your Audience Like Never Before

7 Reasons Why Video Marketing is a Must

Video is the “Favorite” Form Of Content

Online video is viewed by people on average for 19 hours per week.

Video is easy to consume and may be both enjoyable and instructional. Customers can use it as a great starting place to learn about a good or service.

According to Wyzowl, 73% of respondents stated that they would rather watch a short video to understand more about a service or product.

YouTube has seen a 100% year-over-year rise in mobile video usage.

Videos Reach Far and Wide

As a marketer, your goal is to ensure your message reaches as many people as possible. How can you achieve this? By leveraging digital marketing tools that resonate with your target audience, with video being one of the most effective.

Consider this: a Statista report reveals that the average internet user consumed 19 hours of online video content weekly in 2022. Although the average dipped slightly to 17 hours per week in 2023, these statistics still highlight the extensive reach of video content today. Your brand’s videos could easily become part of those hours, amplifying your message far and wide.

Video Content Attract Leads and Boost Sales

Marketing professionals claim that video marketing helps with lead creation (86%) and that it has 81% sales impact.

The video performs amazingly across a variety of channels because of its extremely interesting structure.

An excellent way to increase engagement is to incorporate video content into your service pages and website.

Ingenious businesses frequently use video to demonstrate their products or services in these markets.

The same holds for social media, where instructional videos or even customer reviews can be used to increase lead generation and revenue.

88% of individuals claim that watching a brand’s video persuaded them to make a purchase.

78% of individuals claim to have purchased, downloaded, or used software or an app as a result of a video.

Video is Easily Shareable With Anyone

Video content is more easily shared with our friends, family, and coworkers since so many of us find it entertaining.

For businesses, the importance of video marketing implies that more customers will notice your brand and your products.

When compared to posts and pages, video content is shared by users twice as frequently.

53.9% of short-form videos have an average engagement rate.

Source: Wistia

According to Hootsuite, compared to linked videos, native videos on Facebook receive 10 times more shares.

Tweet engagement on Twitter is 10 times higher.

Video Marketing Leads To Customer Retention

Since email marketing continues to provide organizations with the highest ROI of any medium, it is still a force to be reckoned with. But including video in your emails can increase their impact even further.

This can be done in a variety of ways, such as to welcome new clients with an introduction video or to provide an instructional video on a product they’ve expressed interest in.

Video Content Boosts SEO Efforts

Videos help businesses with their SEO efforts. Although you must ensure your content is SEO-optimized, leveraging video marketing can help you rank better in Google’s search results.

According to Biteable, using video increases your chances of appearing on Google’s main page by 53 times.

Video is used by 31% of marketers to increase SEO.

According to 60% of marketers, customer acquisition has increased.

The way that Google prioritizes video material for users is best demonstrated through YouTube video previews.

However, it’s important to emphasize that the user must come first while creating content. When attempting to answer a search question, this is basically what Google is looking for.

Video Content Boosts ROI

Video production may seem time- and money-consuming. However, there is a ton of technology available that enables the quick and inexpensive production of high-quality video.

The quality of your videos and how well your content strategy has been organized will both have an impact on the return on investment you get from your videos. Nevertheless, according to 83% of WYZOwl survey participants, video provides an amazing return on investment.

Winding Up

Video marketing has become an essential tool for brands aiming to expand their reach. Videos are inherently more engaging and have a broader audience, which helps boost conversions and sales. Make sure to use videos as a part of your content strategy to get more clients and conversion.