With viral online videos and seemingly everyone jumping on the Twitter bandwagon, small business owners are left wondering if traditional, commercial advertising on television and radio still has any benefits. Although TV and radio commercials continue to have advantages, evaluating whether these promotional tactics are right for business involves investigation. When establishing your advertising plan, a strategy based on your business model will give the best results.
According to Google, six out of ten people prefer to watch online videos, and other studies show that our mobile video consumption is increasing by a whopping 100% year after year.
So, What is this mobile video advertising? And why the hype around it?
Mobile video advertising is a popular and effective app monetization approach used by publishers to promote and boost income from their games. Mobile video advertisements are incredibly effective at increasing engagement. According to an Interactive Advertising Bureau survey, mobile video advertising have double the click-through rate and outperform traditional banner and interstitial ads by three times. Furthermore, the global rate of video viewing is increasing all the time. This is the type of content that consumers prefer.
Online video has dominated in terms of engagement for several years now. It offers the most engaging user experience and may keep viewers’ attention for longer than other material forms. When you consider that 75% of all videos are seen on mobile devices, it’s easy to see why marketers around the world have moved their focus to mobile video advertising.
Mobile video is all the rage among millennials, as 98% of 18–34 year-olds view videos daily on their mobile phones. All other devices have substantially lower numbers!
More than 61% of digital video campaigns are now run on the mobile web, according to IAB Europe’s State of Online Video Advertising in 2022 report. When you consider that more brands than ever before are investing in digital video advertising, it’s clear that there’s a lot to be gained!
Can anyone, however, jump on board the mobile phone video advertising bandwagon? They most certainly can. Should they, though? It primarily depends on your target audience and business goals. If you work in an industry where mobile video can help you reach your target consumers, you’d be foolish not to try it!
Types of Mobile Video Ads
Marketers will be able to choose from a variety of mobile video advertising. Your decision will be fully determined by your budget, business requirements, and target audience. So take your time and make sure you choose the ad kind that best fits your campaign’s aims. Here are the five most prevalent sorts of mobile video ads, as well as the people who should use them:
Instream Video Ads
Marketers will be able to choose from a choice of mobile video advertising. Your decision will be fully determined by your budget, business requirements, and target audience. So take your time and make sure you choose the ad kind that best fits your campaign’s aims. Here are the five most prevalent sorts of mobile video ads, as well as the people who should use them:
Interstitial Video Ads
Interstitial video ads are pop-up adverts that appear as short video clips that cover the entire screen of the user. These ads are widely utilized in various mobile applications in-between menu transitions and are a technique to commercialize free mobile apps.
Although any type of graphic or rich media advertisement can be used, videos are by far the most effective.
The most obvious disadvantage of interstitial advertisements is that they are quite intrusive. Despite their high clickthrough rates, the vast majority are the result of inadvertent and unengaged clicks. As a result, we advise you to use them rarely, as you may spend your money more wisely elsewhere.
In-App Video Ads
In-app video advertising entails promoting your brand using in-feed videos on various social media apps. These adverts display in front of users as sponsored videos while they navigate through their feeds on platforms such as Facebook or Instagram.
Given that more than 50% of the world’s population utilizes social media in some form or another, in-app video ads can be an effective way to promote brand visibility or reach out to targeted niche audiences.
Gamified Video Ads
Gamified video advertisements are a sort of interactive mobile video ad in which users interact with the ad by playing a minigame. These game-like video advertisements are one of the most effective ways to engage customers. Apart from that, these ads frequently have great conversion rates, particularly when promoting instructional or problem-solving programs.
Rewarded Video Ads
Rewarded video ads are a sort of mobile ad in which consumers can earn a reward for watching a video ad. As it provides an uninterrupted gameplay experience and has great engagement rates, this ad type is the most popular in the world of mobile video gaming.
Rewarded video ads are typically 15 to 30 seconds long and cannot be skipped. The prizes available to users through these advertising range widely, ranging from additional life to discounts and other multipliers.
The Way Ahead With Mobile Advertising
Based on everything we’ve shown thus far, it’s evident that mobile video advertising is a successful way to sell your business, and that this market is thriving. But what about mobile video advertising in the future? Is it likely that the increasing trend will continue?
Given the growing popularity of mobile devices, we anticipate that the mobile advertising sector will only grow. Since it has shown to be the most effective method of reaching younger audiences, more brands will certainly enter the market.
Mobile internet will be more accessible than ever thanks to the advancement of new 5G technologies! This will only help the mobile ad business develop even more.
Augmented reality is also growing more popular in marketing, and mobile platforms are the ideal medium! As a result, this tendency is bound to hit the mobile industry sooner or later.
The increasing number of OTT apps will also have an impact on the mobile video business. As more people watch movies on their phones instead of fading cable TV, advertisers will find this marketing far more tempting. As a result, many publishers are turning to some of the top OTT platforms in order to reach users across numerous devices with low effort.
Experts expect that new formats will emerge, owing especially to the growth of virtual reality. In terms of existing formats, many people believe that native advertising represents the future of mobile advertising. That’s true – more and more platforms and applications will follow the lead of social media behemoths like Instagram and TikTok by blending their adverts in with their content. These advertising provide the best user experience, and quality UX will be the internet’s future.
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