Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
Top 10 News from this Week
In Marketing Automation news this week…
EMX by Big Village, the leading Premium SSP and end-to-end programmatic technology group focused on the planning, buying, and measurement of CTV and omnichannel media, announced it is approved by Kroger Precision Marketing (KPM), the retail media business of The Kroger Co., to make Kroger retail sales data available to advertisers within its SSP through EMX’s Data Connected Private Marketplace (DCPMP) offering. The collaboration will enable advertisers to create custom audiences using KPM’s data to reach 120 million households in the US and activate via a Data Connected PMP.
Videojet Technologies, a global leader in coding, marking and printing solutions, will be displaying its latest product innovations in Pack Expo booth S-2042 and within 50+ OEM partner booths at McCormick Place in Chicago, October 23-26, 2022. Videojet will demonstrate the latest advancements in continuous inkjet printers, lasers, thermal transfer over printers, thermal inkjet printers, case coders and advanced connectivity options and tools.
In Social Media Technology news this week…
VUZ, the leading immersive social app, that allows users to stream and experience a new level of immersive realism in XR and Metaverse digital experiences, raises $20 million in series B funding led by international investors including Caruso Ventures, Vision Ventures VC Fund, and strategic investors such as e& capital, investment pillar of e& (formerly known as Etisalat Group), DFDF (Dubai Future District Fund), SRMG, and WIN (Webit Investment Network).
Dash Hudson is announcing a proprietary solution powered by artificial intelligence that is poised to change the landscape of competitive benchmarking on social media.
With its comprehensive intelligence, competitors equips marketers with the real-time data required to understand where they rank within their industry and how they stack up against the competition.
In Mobile Tech news this week…
Global multi-asset broker HFM announced the release of its new mobile application, featuring in-app trading to better cater for the needs of its ever-growing client base. The improved app, available for both Android and iOS users, combines HFM’s industry leading conditions with cutting-edge technology offering traders a fully customized mobile trading experience.
Among the newly implemented features, the award winning HFM app now allows traders to access their accounts and trade CFDs on more than 1200 assets straight on the app. The easy-to-use interface allows for simple and ultra-fast trade execution, whereas traders are given the opportunity to customize their trading with three trading options (Amount, Lots or Units), access a detailed history of each trade and analyze their performance, monitor their positions 24/7 and enjoy effortless trading anywhere, anytime.
Trendpop, a Collab.Inc SaaS data and insights platform for short form social video marketing, has launched a self-service subscription offering to meet the needs of brand marketers, influencer marketing agencies, and record labels to understand and take action around what makes a video viral. The announcement was made today by Trendpop’s CEO, Yoav Zimmerman and CTO Jonathan (Yoni) Ben-tzur.
In Marketing Analytics news this week…
OpenAP, the advanced advertising company bringing simplicity and scale to audience-based campaigns in television, announced an investment from Snowflake Ventures, the venture capital arm of Snowflake, the Data Cloud company. The investment expands on the existing commercial relationship and will significantly accelerate the development of the OpenAP Data Hub, TV’s cross-platform and cross-publisher clean room solution.
Enterprises in Europe are developing a deeper understanding of cloud-native technologies and adopting them slightly faster than companies in the U.S., according to a new research report published by Information Services Group , a leading global technology research and advisory firm.
Quote of the Week from MarTech Expert
“AI enables much quicker iteration and testing of new concepts. It’s a flywheel of data insights, generations of creative and copy, and launching. You can personalize based on the data, and quickly go to market.”