MarTech360’S Weekly News Roundup With Integrate, NCSolutions, Adlook, Sonobi And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

• In Marketing Automation news this week…

Integrate Launches Media Division, Pipeline360, for Holistic Demand Generation

Integrate, a leading B2B marketing demand management platform, announced the launch of Pipeline360, its media arm that offers an all-in-one integrated media solution for content syndication, account intelligence enhancement, and digital advertising. Pipeline360 incorporates what was previously known as the Integrate Lead Generation Marketplace with multichannel, full-funnel, global campaign management, including real-time analytics, lead validation and standardization, and enhanced segmentation.

Exclaimer Amplifies Digital Communication With Addition of New Social Feeds Feature to Email…

Exclaimer, the leading email signature management platform, launches its Social Feeds feature, enabling organizations to embed their social media posts directly into their email signatures. Over half (52%) of US consumers prefer to communicate with a business through email and 75% of US marketers have indicated that they want to explore social media further.¹ At the same time, almost half (48%) of UK marketers consider one-to-one emails their company’s primary communication channel.² Exclaimer’s new Social Feeds feature gives businesses the opportunity to align these channels further to create a more seamless customer experience and help businesses maximize their ROI whilst increasing brand engagement.

• In Social Media Technology news this week…

Innocean Launches Social Marketing Company Led by Lee Yoon-Kyung

Innocean Global CEO William Lee has announced the establishment of a social marketing corporation, “Innocean S,” to enhance its social media marketing service. Innocean S is a full-service social marketing agency with capabilities ranging from developing social media marketing strategies and their operation to creating content and responding to global clients. It is set to commence business this month with Innocean looking to increase its social marketing capabilities using Innocean S.

Ncsolutions Named A Badged Tiktok Measurement Partner

NCSolutions (NCS), the leading company for improving advertising effectiveness for the consumer packaged goods (CPG) ecosystem, has been named a badged TikTok Measurement Partner. As one of the newest TikTok partners for Lift measurement, NCS offers insights into the sales impact of a TikTok campaign. Sales lift measurement is a solution for CPG brands, offering a nuanced understanding of the specific elements within their advertising that drive incremental sales. These insights inform immediate decision-making and equip brands with the foresight needed to plan for future campaigns strategically.

• In Mobile Tech news this week…

Nick Cuniffe Joins OpenX to Advance the SSP’s Commitment to CTV Innovation

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, announced the appointment of Nick Cuniffe as Vice President of Product, CTV. In this new role, Cuniffe will act as OpenX’s CTV product lead, responsible for global strategy and execution of OpenX’s CTV product solution and roadmap. He will report to Mike Chowla, SVP of Product. This announcement follows OpenX’s recent launch of TV by OpenX, an ongoing initiative to unlock the full potential of CTV by combining the most powerful aspects of linear and programmatic buying models. In November, the first phase of TV by OpenX included the elimination of resellers and all non-TV content from OpenX’s CTV inventory.

Adlook Leads the Way in Cookieless Digital Advertising with New Privacy-Centric Solutions

Adlook, a next-generation brand growth platform, today announced a new suite of privacy-forward, cookieless solutions, tailored to the new digital advertising landscape. Adlook is redefining the digital advertising ecosystem with its innovative approach, blending deep learning technology and a strong commitment to user privacy – allowing brands to achieve scale and precision in targeting without depending on third-party cookies, leading to significant brand growth. By focusing on state-of-the-art targeting precision and maintaining user privacy, Adlook’s offerings are set to change how digital advertising operates.

• In Marketing Analytics news this week…

Announcing Mintel Leap–the new Market Intelligence AI helping brands answer strategic…

Mintel, the experts in what consumers want and why, is excited to announce the launch of Mintel Leap, the new Market Intelligence AI fundamentally changing how businesses conduct research by answering their most complex questions instantly. The real magic is that Mintel Leap is a closed-loop, generative AI platform built exclusively on Mintel’s proprietary research and analyst expertise. With speed, quality and accuracy, Mintel Leap delivers research and recommendations on people, products and categories—vital for businesses looking to inform their innovation and marketing strategies.

Mattermost enhances self-sovereign Skype for Business alternative to address Schrems II requirements…

Mattermost Inc., the leading self-sovereign collaboration platform for mission-critical work, announced enhancements to its self-hosted Skype for Business alternative with connectivity to Pexip for self-hosted voice, video and meeting room communication as well as cloud-hosted Microsoft Teams for messaging integration. To serve European organizations navigating uncertainty in EU-U.S. data sovereignty laws, the cascading impacts of the Schrems II ruling, and the end-of-life of Skype for Business, Mattermost is offering enhancements to its Skype for Business replacement to provide an enduring solution built on fully supported open source foundations.

 

• In Martech Content news this week…

Sonobi and Experian Collaborate to Maximize Targeting and Boost Addressability Amidst Upcoming…

Sonobi, an independent, consumer-focused technology company providing a fair and equitable media marketplace, is collaborating with Experian, the world’s leading global information services company. By collaborating with Experian and combining our unique areas of expertise, Sonobi has successfully increased programmatic addressability across the mobile web landscape, growing our reach by 25% while providing a substantial 20% increase in delivered impression value, aiding our ability to connect impactful campaigns to their desired audiences while maximizing value for our publishers.

Cogeco Media Will Deploy Quickplay’s Ott Platform To Innovate The Future Of Audio

Cogeco Media, one of Quebec’s largest radio broadcasters, has selected Quickplay’s cloud-native, open-architecture OTT platform to power its next-generation audio services. Cogeco Media’s 5 million listeners will benefit from superior experiences including seamless access to content across devices as well as better personalization and discovery. “Cogeco Media needed technology and expertise that could help them seize new opportunities and future-proof their business,” said Quickplay’s Chief Business Officer and Co-Founder, Paul Pastor. “Our collaborative approach is using the proven flexibility, extensibility, and scale of our platform to help the Cogeco Media team reshape audience experiences, create new content opportunities, and pivot to new business models.”

Article of the Week

How to Create Engaging Interactive Emails in 2024 [5 Practical Tips + Examples]

The digital landscape is witnessing various trends in email marketing.  An abundance of information and shorter attention spans have changed how businesses communicate via email. According to research, the average human attention span is just 8.25 seconds, which is even shorter than the 9-second attention span of a goldfish. An emerging trend is the use of interactive emails to enhance engagement and collaboration. As over 66% of marketers acknowledge its effectiveness, let’s delve into what an interactive email is and how you can benefit from it.

An interactive email has elements needing active involvement from the recipient. These can be simple, like clicking buttons or links, or more advanced, like surveys, quizzes, image carousels, scratch-off effects, and embedded videos.

These emails aim to boost user engagement, offer a personalized experience, and prompt recipients to take action within the email itself. Marketers use these elements to improve click-through rates, increase conversions, and provide more engaging content to subscribers.