MarTech360’S Weekly News Roundup With Perion, EDO, Dentsu, Similarweb, Broadvoice, Sinch, Zoom And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

• In Media & Growth news this week…

Perion Unveils AI-Powered Innovations to Streamline Programmatic DOOH Campaigns

Perion announced some new stuff for Programmatic Digital Out-of-House ads. They wanna make planning, starting, and measuring ad campaigns easier. Here’s what’s new: Ask Perion, which uses AI to help buyers make ad campaigns with simple prompts; DOOH SOV, where publishers can handle voice share and screen-specific stuff inside the platform; and Curated Measurement.

EDO Launches Autonomous AI Solution to Optimize Convergent TV Advertising Performance

EDO has come out with Ad EnGage Optimize, an AI-powered tool for optimizing TV ad campaigns in real-time. It uses engagement data to help advertisers tweak their spending on linear TV, streaming, and CTV more effectively. This solution automatically adjusts based on how consumers engage with ads and business goals, aiming to boost ad performance and cut down on the usual tedious manual work needed for optimization.

InMobi and Scope3 Partner to Open Mobile and CTV Premium Ad Inventory to AI Buying Agents

InMobi Advertising has announced a strategic partnership with Scope3 to introduce the industry’s first agentic seller, making its premium CTV and mobile in-app supply accessible to AI-powered buying agents via the Scope3 Interchange.

Dentsu extends Magnite partnership to streamline CTV activation across Sweden

Magnite has announced a partnership with dentsu in Sweden to help accelerate innovation and performance across the media supply chain. This builds on the companies’ existing EMEA partnership which sees dentsu leverage Magnite’s built-for-video tools and technology to power AMX Premium Video, dentsu’s premium video solution delivering improved reach and efficiency.

Optimove Launches AI Suite to Embed Marketing Intelligence Across Every Workflow

Optimove is making its debut with Optimove AI, an all-in-one marketing AI platform designed to bring AI capabilities throughout the entire marketing process, allowing companies to benefit from AI assistance wherever they need it. The tool provides various AI capabilities that can be used for planning campaigns, communicating with customers, creating content, analyzing data, and making decisions – all in one place.

• In Stack & Platform news this week…

Broadvoice Enhances GoContact Platform with Next-Gen Voice AI and Conversational Analytics Tools

Broadvoice, a prominent provider of AI-driven customer experience (CX) solutions, has officially unveiled GoEngage and AI Analyst. These two cutting-edge artificial intelligence capabilities are designed to integrate seamlessly into the company’s GoContact platform.

Similarweb Expands AI Ecosystem with Perplexity Collaboration Through Native AI Workflows

Similarweb and Perplexity announced an expanded relationship that brings Similarweb’s digital data directly into Perplexity’s AI-native workflows, enabling users to access the most trusted market, consumer behavior, and competitive intelligence data without leaving the Perplexity environment.

Zoom Launches ZoomMate, an AI Teammate Designed to Turn Conversations Into Completed Work

ZoomMate is the latest name given by Zoom after the company developed an AI-powered assistant for its employees which will turn any communication into a set of activities, actions, and achievements that will result in business success. This announcement is a crucial step in the journey of Zoom from being a video messaging app to becoming an AI-powered collaboration hub.

AskNicely Launches AI Agents to Automate Customer Insights and Reputation Management

AskNicely, the customer experience platform built for multi-location service businesses, announced two new AI agents designed to help operators move faster on customer feedback without adding complexity or headcount.

Sinch appoints Sophie Cheng as Chief Marketing Officer

Sinch AB (publ), announces the appointment of Sophie Cheng as Chief Marketing Officer, succeeding Jonathan Bean, who recently transitioned to Executive Vice President, EMEA & Global Partnerships. She joins Sinch’s Global Leadership Team and will report to CEO Laurinda Pang.

• Article Of The Week…..

Universal IDs vs. Walled Garden Identity Solutions: Which Wins the Cross-Channel Targeting War?

For years, digital advertising ran on a simple assumption. More data meant better targeting. Then privacy regulations tightened, browsers started shutting doors, and third-party cookies began their slow march toward irrelevance. Suddenly, the industry had a problem. Marketers still needed to recognize customers across channels, but the old playbook was falling apart.

The Martech Playbook for Building a Cookieless Identity Resolution Framework

Marketing teams still spend a surprising amount of time debating cookies. Meanwhile, the real problem sits somewhere else. Data is fragmented, customer profiles are incomplete, and activation systems often operate with different versions of the same person. Third-party cookies may have accelerated the conversation, but they are no longer the story. Identity is.