Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
Top 10 News from this Week
In Marketing Automation news this week…
Stagwell Marketing Cloud’s PRophet, the first and only generative and predictive AI SaaS suite built by and for PR and marketing professionals, announced the appointment of Jason Brandt as its Chief Marketing Officer. Brandt brings more than 30 years of industry experience building and managing digital businesses, driving innovation and scaling growth for global brands.
In his role as CMO, Brandt will be responsible for generating further awareness, adoption and growth of the PRophet Suite – consisting of the Earn, Influence, and Monitor products.
Dentsu announced it has extended its relationship with Amazon Web Services (AWS) by adopting two key services to further scale its use of generative artificial intelligence (GenAI), driving new levels of innovation and opportunity for clients. Amazon Bedrock and Amazon SageMaker add new, differentiated technologies to dentsu’s full enterprise-grade, GenAI stack. Dentsu’s AI strategy, to provide safe and pervasive use of tools across the global business for the development of both client-ready products and operational innovations, is already yielding impactful results. With AI-driven client campaigns already in the field and the widespread adoption of AI-powered tools to boost workflows, drive efficiency and unleash creativity, dentsu is driving real, responsible results.
In Social Media Technology news this week…
Raptive announced the appointment of Mike Scatterday as the Senior Vice President of Creator Commerce. Scatterday is one of several strategic hires focused on expanding and developing new resources for creators and advertisers. In his role, Scatterday will spearhead the acceleration of the company’s affiliate products and services strategy, and be responsible for developing new commerce capabilities to help Raptive’s more than 5,000 creators build diversified revenue opportunities.
Rumble, the high-growth video platform and cloud services provider, announced the public launch of its new live streaming tool, Rumble Studio. The product is now available to all Rumble users across Web, iOS, and Android.
The all-in-one tool for creators simplifies the live streaming experience for Rumble creators, allowing them to easily stream video to multiple platforms, invite guests, and engage with their audience. In addition, creators can access powerful video enhancement tools and integration across the Rumble ecosystem. Rumble Studio has easy-to-use integrations with Locals, YouTube, Twitch, X, and Facebook. In addition, users can stream to platforms like Kick.
In Mobile Tech news this week…
Cardinal Peak, a leading provider of product engineering services, and Audinate, the industry-leading provider of pro audio and video networking technologies, are thrilled to announce a strategic development partnership aimed at reducing time to market and development costs for new Dante-enabled pro audio and video products. By combining Cardinal Peak’s renowned product engineering capabilities with Audinate’s industry-leading Dante® professional AV networking technology, the partnership addresses the growing demands for sophisticated, scalable and interoperable audio and video solutions across industries.
Banzai Executes LOI to Acquire Boast, a Seamless Platform for Automating Video Testimonial Marketing
Banzai International, Inc., a leading marketing technology company that provides essential marketing and sales solutions, announced that it has signed a non-binding letter of intent (the “LOI”) to acquire Boast, an all-in-one platform for video-based customer testimonials and surveys. This announcement marks the third in a series of recently signed LOIs, following the LOIs entered into with IGLeads and Cliently earlier this month.
Boast is a profitable marketing technology business with over 500 customers including HubSpot, Whole Foods, Blue Cross Blue Shield, Blink, and The North Face.
In Marketing Analytics news this week…
Hive, the leading productivity platform for high-performing teams, announces the launch of its Global Partner Program. This global initiative marks an important milestone for Hive, as the company expands its reach and strengthens its commitment to empowering collaborative workflows for organizations around the world.
The Hive Global Partner Program will build a vibrant ecosystem of strategic partnerships with service providers and technology companies who share Hive’s vision of seamless team collaboration. By tapping into the partners’ workflow expertise, Hive customers will be able to supercharge their workflow processes, enhance tool connectivity, and empower their team to reach new creative heights.
Lachlan Murdoch, Executive Chair and Chief Executive Officer of Fox Corporation, announced that Jeff Collins has been appointed President of Advertising Sales, Marketing and Brand Partnerships for Fox Corporation. He will succeed Marianne Gambelli, who retires after more than forty years as a leading ad sales executive in the media and entertainment space. Collins, who most recently served as Executive Vice President, Advertising Sales for FOX News Media, will now report to Murdoch.
In Martech Content news this week…
Box, Inc., the leading Content Cloud, announced that it has acquired Crooze, a leading provider of no-code enterprise content management applications built on the Box Platform. Box will leverage Crooze’s team and technology — including the company’s no-code app builder and metadata capabilities — to help organizations address business-critical processes like contract lifecycle management, digital asset management, controlled document management, enterprise content libraries, and more.
Following months of testing and experimentation, Pixis.ai and Channel Factory announce their exclusive partnership that will resolve advertisers’ key issue of maximizing ROI amidst a time of tight budgets. The partnership thoughtfully enhances Channel Factory’s existing AI with Pixis.ai’s leading edge AI capabilities to resolve fundamental, yet largely unmet needs of marketers to increase operational speed, accuracy and quality while decreasing time to market, resource requirements and costs. With Pixis.ai seamlessly integrating its codeless AI technology throughout the existing Channel Factory AI and tech stack, this groundbreaking collaboration is set to deliver the industry leading product in Contextual AI and targeting.
Article of the Week
The target affiliate marketing program, also called target partners, is a marketing deal from Target. Affiliates get to showcase target products in their content and earn a commission on sales that happen through their special links. It’s kind of like other affiliate programs, such as Amazon Associates. When people buy stuff using the links affiliates share, they earn a commission.
Target’s program has some interesting features that set it apart. One standout is the 7-day cookie window, which is shorter than the usual duration. During this time, affiliates can earn commissions on any product a reader buys after clicking their affiliate link, not just the one they originally promoted.