MarTech360’S Weekly News Roundup With ZINFI, Entravision, IQM, Epsilon And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

• In Marketing Automation news this week…

ZINFI Again Named a “Leader” in Winter 2024 G2 Grid Report for Partner Management…

ZINFI Technologies, Inc., a company leading the definition and creation of Unified Partner Management (UPM) solutions, announced that G2.com, Inc., the largest software marketplace, has once again named the company as a “Leader” in its Winter 2024 G2 Grid® Report for Partner Management Software. ZINFI, which has held its position in G2’s leaders’ quadrant for multiple consecutive quarters dating back to 2019, is one of only nine providers to earn the leadership designation in the current report. For the quarter, ZINFI earned both the top G2 Satisfaction Score (97), a full 20 points ahead of its nearest competitor in the leader’s quadrant and the top G2 Score (86), 6 points ahead of its nearest competitor in the leader’s quadrant. ZINFI’s current G2 Star Rating, based on 507 verified user reviews, is 4.9 out of 5 (Source: G2.com, Inc.).

LivePerson recognized in Conversation Automation Solutions For B2B Landscape Report

LivePerson, the global leader in enterprise conversations, has been named among Notable Vendors in Forrester’s new report, “The Conversation Automation Solutions For B2B Landscape, Q4 2023.”

This marks the fourth time that LivePerson has been recognized in Forrester reports in 2023, following acknowledgements in:

• “The Conversational AI for Customer Service Landscape, Q4 2023,” in which LivePerson was named among Notable Vendors.

• In Social Media Technology news this week…

Entravision and Snap Inc. Enter Into a Strategic Partnership in APAC

Entravision, a global advertising solutions, media and technology company, has entered into a sales partnership with Snap Inc. The partnership aims to leverage Snap’s innovative advertising solutions and consumer reach in emerging markets such as South Korea, Vietnam and the Philippines.

Snapchat continues to grow its community and business operations across Asia-Pacific and this strategic partnership with Entravision will enable brands in these new markets to engage with Snapchatters around the world. Through innovative technology and advertiser solutions, Snapchat allows brands and marketers to connect with 750 million users per month.

NP Digital Netherlands Nabs Former Twitter Advertising Director to Lead Business Development

NP Digital, a global leader in end-to-end performance marketing, welcomes experienced advertising leader Pieter Bos to the newly launched office in the Netherlands. In this role, Bos will be responsible for the commercial rollout and growth in the Dutch and Belgian markets.

Under his guidance, the region will ramp up its custom omnichannel client solutions while taking a hands-on partnership approach to anticipate and apply new opportunities for brand growth. Bos joins NP Digital with a diverse background of digital media leadership positions, most notably directing the Twitter client solutions business in the Netherlands and at LinkedIn guiding a broad range of sophisticated full funnel marketing solutions for its advertisers.

• In Mobile Tech news this week…

Stagwell (STGW) to Debut SmartAssets at CES 2024 as it Rolls Out Client Solutions Around…

Stagwell, the challenger network built to transform marketing, will debut its latest AI-enabled startup SmartAssets, part of Stagwell Marketing Cloud, on the convention floor at CES 2024, as it rolls out global client solutions in artificial intelligence across three areas: enablement across operations, efficiencies in marketing, and engagement with consumers.

IQM Announces New CEO Appointment

IQM Corporation, a leading verticalized data and media buying platform announced the appointment of its Co-founder and Chief Operating Officer, Kris Qiu, to the role of Chief Executive Officer effective January 1, 2024. Bhargav Patel, who led the company for the past nine and half years will be joining the board as a non-executive chairman.

As Chief Operating Officer, Qiu has played a pivotal role in the strategic direction, operational excellence and product development for the company and its growth in the political space. His experience and vision will be invaluable as the company enters additional specialty and highly regulated verticals including healthcare, automotive and gaming.

• In Marketing Analytics news this week…

Pythian Achieves Marketing Analytics – Services Partner Specialization in Google Cloud Partner…

Pythian Services Inc, a leading data, analytics, and cloud services company, announced that it has achieved the Marketing Analytics – Services Partner Specialization in Google Cloud Partner Advantage. By earning this Partner Specialization, Pythian has proven its ability and capacity to build customer solutions in the marketing analytics field using Google Cloud technology.

Partner Advantage is designed to provide Google Cloud customers access to qualified partners with proven technical proficiency and success in specialized solutions and service areas.

Epsilon Named a Leader in IDC MarketScape for Worldwide Data Clean Room Technology for Advertising…

Epsilon announced it has been named a Leader in the inaugural IDC MarketScape: 2023 Worldwide Data Clean Room Technology for Advertising and Marketing Use Cases Vendor Assessment (doc # US51047323). Epsilon, which was one of 11 companies featured in the report, was assessed for the capabilities of Epsilon’s clean room, the company’s privacy-safe environment that enables data collaboration and high-performance activation.

• In Martech Content news this week…

G3 Translate Receives Inc. B2B Power Partner Award

G3 was recognized alongside other winners across industries that include marketing and advertising, health and wellness, financial services, legal, logistics, and productivity, as well as other areas of business. All were awarded for their exceptional client service and instrumental roles in navigating the competitive world of startup companies. These B2B partners support entrepreneurs across various facets of the business, including hiring, compliance, infrastructure development, cloud migration, and fundraising, allowing founders to focus on their core missions.

Sovrn Hires Isaac Schechtman as VP of Product, Ad Exchange

Sovrn, a publisher technology platform that helps content creators earn and keep more of their revenue, announced that Isaac Schechtman has joined as its Vice President of Product, Ad Exchange. Based out of the company’s New York City office, Schechtman is responsible for evolving the Ad Exchange’s product strategy and leading go-to-market efforts that result in adoption and revenue growth. He adds extensive in-market knowledge of the coming effects from cookie deprecation and an identity-less future, plus a robust industry network, to the team.

Article of the Week

Unlocking Potential of SAP CRM Strategies for Success

Ever wondered how businesses keep their customer relationships smooth as butter? Well, that’s where SAP CRM software struts onto the scene like the superhero of customer management.

In simple words, it is an advanced software solution that aims to transform the customer interaction management process for businesses. Its main goal is to enhance customer relationship building, deliver tailored experiences, streamline operations, boost sales and marketing efforts, and maintain competitiveness in the market. It offers a comprehensive set of tools and features to facilitate these objectives.