Nectar Social has announced a $30 million Series A funding round aimed at accelerating the development of its AI-powered operating system for modern marketing teams. The investment round was led by Menlo Ventures and its Anthology Fund, created in collaboration with Anthropic, with additional participation from True Ventures, GV (Google Ventures), and Gwyneth Paltrow’s Kinship Ventures.
The announcement also marks the official launch of Nectar Agent, the company’s autonomous AI agent designed to help brands manage social engagement, creator workflows, conversational commerce, and community interactions at scale.
Founded by sisters Misbah and Farah Uraizee, both former Meta leaders, Nectar Social emerged from stealth in 2025 with a vision centered on helping brands operate more effectively in an increasingly fragmented and real-time social landscape.
“AI is creating infinite content. Brands now need infinite presence. The conversations that actually shape what people buy have moved into DMs, comments, and group chats…places no human team can realistically staff,” said Misbah Uraizee, CEO and co-founder of Nectar Social. “The brands that win this next decade will be the ones who show up in every one of them, in their own voice. That’s what we built Nectar to make possible.”
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Building an AI Operating System for Social-First Marketing
Nectar positions itself as AI infrastructure for modern marketing organizations by combining social intelligence, community management, creator collaboration, and commerce capabilities into a unified platform. The company has established official data partnerships across major social and digital platforms including Meta, TikTok, LinkedIn, Reddit, and X.
Operating on top of this infrastructure, Nectar Agent is designed to autonomously engage in real-time conversations using a brand’s voice and strategic guidelines while allowing internal teams to maintain oversight of approvals, messaging, and brand direction.
“Social media moves faster than any team can and marketers are drowning or arriving too late. The only way to keep up is through AI that understands every story, video, or message and acts and flags in real time, with your brand’s judgment built in,” said Farah Uraizee, CTO and co-founder of Nectar Social. “That’s what we built Nectar to be.”
Rapid Growth Signals Rising Demand for AI-Driven Engagement
Less than a year after emerging from stealth mode, Nectar Social reports significant traction across enterprise brand environments. The company says its platform currently powers more than 10 million conversations weekly across pre-purchase engagement, post-purchase support, and creator management workflows, with platform usage increasing fivefold over the past three months.
According to the company, each AI agent can automate approximately 20 hours of manual work per task every week, helping marketing teams operate at the speed required for modern social engagement.
Among the companies leveraging Nectar’s platform is e.l.f. Beauty, which has integrated Nectar into its broader customer engagement and social commerce strategy.
“The software stack most brands built was designed for an era when the work happened on the interface. That’s no longer true,” said Ekta Chopra, Chief Technology and AI officer at e.l.f. Beauty. “At e.l.f. Beauty, social is where discovery, decision, and loyalty actually happen. Nectar has combined our customer experience, influencer, social marketing, and insights work into one operating system, lifted response rates 60%, and given us the first clean line from a social conversation to revenue. Connected commerce isn’t a vision anymore. This is what it looks like in production.”
To date, Nectar says it has attributed more than $100 million in revenue to social-driven interactions, engaged over 50 million consumers, and currently manages more than 80% of brand social interactions for its customer base.
Investors Bet on the Future of Agentic Marketing
The funding round highlights growing investor interest in agentic AI systems capable of automating complex marketing operations and customer engagement workflows.
“We invested in Nectar Social because of how much their customers love the product,” said Amy Wu Martin, Partner at Menlo Ventures, who joins Nectar’s board with this round. “They’re saving brands money and time by collapsing an antiquated marketing stack while driving net new revenues by opening social commerce channels. The ROI is immediate.”
Founded in 2023, Nectar Social was built by leaders who helped shape some of the world’s largest social media ecosystems. Farah Uraizee previously scaled Facebook Groups to more than one billion users at Meta, while Misbah Uraizee led product initiatives for News Feed and Creator Monetization across Meta and X.
The newly secured Series A funding will support expanded hiring across engineering and applied AI teams in the Bay Area and New York, strengthen platform partnerships, and broaden the capabilities of Nectar Agent into additional categories of brand and customer engagement work.
As AI continues reshaping digital marketing and social commerce strategies, Nectar Social is positioning itself as a central operating layer for brands seeking to manage large-scale, real-time customer conversations more efficiently and intelligently.
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